Category Archive for: Data-Driven PR

PR and the Marketing Technology Skills Gap

Keeping pace with the rate of change in marketing technology has become a full time job.  Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the…

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How to Find the Best Times to Post On Your Social Channels

Have you ever found yourself looking for “the one true best posting time” for your brand? As you can tell by the countless existing posts on the topic, many claim to have the answer, free for any social media professional to read. You don’t even have to read if you don’t want to, simply find…

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

FOR IMMEDIATE RELEASE April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Communications, the premiere data-driven PR agency, announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR…

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Scaling Innovation at MarTech SF

I have the privilege and pleasure of speaking at the annual MarTech San Francisco conference about Scaling Innovation; I detail our work at SHIFT Communications to foster innovation. Innovation is an aspirational word, an idea we see in the news describing advances in marketing, robotics, virtual reality. It’s a word we associate with cliches like…

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Putting Google Analytics’ Behavior Flow Tool to Use

Wondering what value your web ad campaigns deliver your business, beyond conversions on a landing page? When it comes to ad campaigns, the journey can be just as important as the destination. Ads can deliver more than direct conversions; they can also bring curious users to many different pages of your site. Follow their path…

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Coming Full Circle – From Tech PR and Back Again

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR…

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PR and the Google Customer Journey to Online Purchase

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B…

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Be new to be newsworthy

PR practitioners must constantly create at the leading edge. What is new tends to be newsworthy. As SHIFT CEO Todd Defren has emphasized to clients throughout the years, our public relations efforts must embody at least one of these three attributes: First. Best. Only. When we build new things, we capture (however briefly) all three…

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The Citizen Analyst Manifesto, Part 8: Bring Persistence

In the Japanese martial art I practice, persistence is one of our core values. “Keep going!” exhorts our head teacher. Keep going! Play! His instruction is equally valuable for the Citizen Analyst. Data rarely yields its full value on the first pass, at surface level. Why? Three things make data difficult to analyze, especially in…

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Twitter’s New Algorithm

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. If you’re feeling overwhelmed, take a deep breath. We’ll get through…

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