Category Archive for: Data-Driven PR

data-driven PR

Must-ask questions to answer before starting any data-driven campaign

What would you say if I told you the first thing you should do when you start a new campaign is think about the report? How could you possibly know what you’re going to measure and report on before actually doing anything? To be data-driven is to make decisions with data first and foremost. That…

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customer experience

Demystifying Data Part 2: Data Across the Customer Experience

“The world is now awash in data and we can see consumers in a lot clearer ways.” Max Levchin, PayPal co-founder. Data is at the root of the customer experience. Everything you, as a consumer, do is measurable in some way. We now have data on eating and sleeping habits, purchasing patterns, and online streaming…

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Demystifying Data part 1

Demystifying Data Part 1: An Introduction to the Wonderful World of Data

“Every second of every day, our senses bring in way too much data than we can possibly process in our brains.” – Peter Diamandis, Chairman/CEO, X-Prize Foundation. We are lucky enough to live in a world with an influx of data. Even if you aren’t a marketing or public relations professional data is at your…

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launching a consumer product

Launching a Consumer Product with Integration in Mind

A lot goes into launching a consumer product. We had a recent prospect request for a fully scoped launch plan, with the specific ask of making sure we include an integrated strategy at its core. They are in stealth and want to do things “the right way.” To the prospect this meant a methodical process…

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How to Measure the Success of Video Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to…

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New SHIFT Webinar: Getting Started with Google Data Studio™

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works,…

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What is Data-Driven PR, Part 9: Pitching With Data

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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What is Data-Driven PR, Part 8: Crafting the Pitch

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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What is Data-Driven PR, Part 7: Refinement

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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