Category Archive for: Data-Driven PR

Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

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Connecting PR To Business Results

One of the most common requests I’ve received in my work in public relations is, “how do we connect our public relations efforts to business results?”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations…

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SHIFT san francisco

Announcing New Leads out of SHIFT San Francisco!

Have you heard the news? Two strategic hires have joined SHIFT San Francisco: David Hargreaves will act as Managing Director and Nathan Beers as Vice President. Welcome, both! Meet David David joins us having spent two years managing a sales and marketing team for SaaS startup Snipp Interactive. Prior to that, he spent nearly 10 years at NextFifteen Group…

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Three Public Relations Mega-Trends in 2017: Where Are We Now?

Earlier this year we published a blog post highlighting the three PR mega-trends we predicted would shape our industry in 2017. Now that we’re almost halfway through the year (what?!), we wanted to take a look back at how these trends have impacted our efforts so far. Content Shockwave According to Google News, there were…

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Demystifying Data Part 4: Data Analysis – You have the data, now what?

You’ve identified your questions, you’ve tracked down your data set, you’ve cleaned and verified it – now you need to do something with it. It’s party time! The good news is that these days there is no shortage of tools that can help you put your data down, flip it and reverse it. If you…

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marketing roi

How to Improve Marketing ROI with Deliberate Practice

Marketing and PR teams are under constant pressure to deliver results – measurable outcomes in both dollars spent and leads generated. Teams many times overspend time and resources on things they aren’t fully sure will deliver value. Why? Those choices are easily defensible to their senior management. Falling into this trap is easy and alluring –…

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ibm vision

IBM Vision: The Future of AI and Public Relations

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some…

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data quality

Demystifying Data Part 3: Data Quality – How do you know when a data set is usable?

Miss the intro to this #DataDrivenPR series? Get caught up here and here!  Now that you have access to customer data, you need to determine what the level of data quality is. Rarely are you handed a dataset that is in pristine condition and doesn’t need some level of cleaning and normalizing. You should ask yourself…

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pivot table

Have a Seat at the Pivot Table

I have a confession to make – I LOVE EXCEL. Ok, maybe “love” is too strong of a word, but I find ways that Excel makes my life easier on a daily basis. And you can, too. In the latest post of our Excel Series for PR pros, we’ll walk through setting up a pivot table,…

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data-driven PR

New SHIFT eBook: Data-Driven PR

Is your company’s mantra, “that’s the way we’ve always done it”? If so, the harsh reality may be you are collectively stuck in a data-resistant state. Perhaps the company is data-resistant because it’s believed data will reveal a misaligned strategy, or uncover hidden issues. Whatever the reason, being data-resistant is the first stage in a…

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