Category Archive for: Data-Driven PR

crisis issue

Crisis Issue? Own It: Shark Week Case Study, Part 4

Miss earlier posts in this series? Check out part 1, part 2 and part 3 before diving into the below.  Despite G.W.’s best efforts, the Shark Week crisis issue is really hammer(head)ing his donut business. He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his…

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crisis situation

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation.  Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Jaws. Deep Blue Sea. Sharknado. This thing. Sharks have been…

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crisis communications plan

Knowledge Is Key For Crisis Comms: Shark Week Case Study, Part 2

Miss the intro to this Shark Week crisis comms series? Read it here before moving on to part 2. G.W.’s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W. has fin here before – and knows just what to…

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data

Demystifying Data Part 6: The Future of Data

The question we ask each other on my team all day long is “who cares?” – meaning, what is the purpose of what we’re doing? If it’s not goal driven, why do it? The other question we ask is “what’s next?” What’s next in data? If you’re asking that question you’re already behind. Artificial Intelligence,…

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crisis management

Crisis Management 101: Shark Week Case Study, Part 1

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. Why? Thanks to Google Trends, we know interest in the term “shark attack” is set to increase drastically as searches for “shark week”…

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data visualization

Demystifying Data Part 5: Telling Your Story With Data Visualization

What good is having a stellar data analysis if you can’t communicate it? All too often we get lazy and just send a bunch of charts and graphs to our clients, hoping they’ll understand what we’re trying to say. There are a lot of data visualization tools on the market, such as IBM Watson and…

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Fast Track Your Data: An IBM Machine Learning Event Recap

I had the pleasure and privilege to attend IBM’s Machine Learning event, Fast Track Your Data, recently in Munich, Germany. While the event covered a number of topics including hybrid cloud data management, governance, and machine learning, a couple items stand out for marketers and communicators to pay attention to. Simplifying Data Science Data science,…

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Content Marketing Agency

6 Questions To Ask A Content Marketing Agency Before Hiring

Managing all components of a successful marketing strategy has become a juggling act in the 21st century. How can one organization possibly keep every ball in the air between social media management, e-mail marketing campaigns, and, especially, SEO?  Hence, why hiring a content marketing agency is becoming the new norm with 73 percent of major…

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network graphs

Network Graphs for Data Analysis

Today’s post is from our partner at NATIONAL, Kevin McCann. Enjoy!  I love network graphs. I’m also the kind of person who says things like “I love network graphs” without irony. Take from that what you will. Before I get to why I think they’re great, some basics. What’s a network graph? In muddled layman’s…

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Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

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