Category Archive for: Culture

Key Takeaways from An Evening with Women in Media and Communications

Key Takeaways from “An Evening with Women in Media and Communications”

What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I…

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A Holiday Outing With The Austin SHIFT Team

A Holiday Outing With The Austin SHIFT Team

In Austin, there may be a lack of snow or chestnuts to roast over open fires, but one thing we have in abundance is holiday spirit. This year, for a holiday outing, the Austin office took a little time to enjoy some of the things that make this city great and celebrate the team and…

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In-House vs Agency- Three Differences From Experience

In-House vs. Agency: Three Differences From Experience

If you’ve ever wondered what it’s like working for a company’s internal marketing department (In-house) vs at an agency promoting other companies, read on! Although the goals are similar overall, to increase business and maintain their brand, there are differences in culture and procedures. I’ve worked both, promoting the company I worked at and the…

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Working Remotely- How to Remain Proactive & Productive

Working Remotely: How to Remain Proactive & Productive

Working remotely is nothing new. In fact, recent IWG data reveals that 70 percent of professionals across industries work remotely at least one day a week, while 53 percent work remotely for at least half of the week. The same study found more than 90 percent of respondents felt flexible workspaces enable employees to be…

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'Tis the Season To Give Back

‘Tis The Season To Give Back

Each year the end-of-year holiday season seems to begin a little earlier. Last year it was in full force mid-November and this year, holiday wreaths and ornaments were being put on shelves alongside the Halloween candy. And while a longer holiday season means more time to shop for gifts for friends and family, it also…

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Good News Working Moms- Having a Job Will Benefit Your Kids in the Long Run

Good News Working Moms: Having a Job Will Benefit Your Kids in the Long Run

If you’re like me, even though you are proud of your career, and enjoy heading into the office (most days), you still harbor some guilt for leaving your little ones at home each day. It gets especially hard when they are big enough to hang onto your leg while looking at you with pleading eyes…

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Five Years And Counting

Five years and counting: Why I’ve stayed (and will continue to stay) at SHIFT

PR, advertising and the entire marketing industry are revolving doors when it comes to talent, especially when you consider how the workforce has changed in the last decade. Before, job hunters had to jump through a series of interviews to prove their worth to employers. Today, every company is wooing solid talent with perks and…

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How To Stay Active at a Desk Job

Staying Active at a Desk Job

We’ve all been there. You dive into a busy morning with emails, phone calls and meetings, and suddenly you look at the clock and realize you haven’t gotten out of your chair for hours. It’s easy to let the days slip away from us, especially with a hectic schedule in PR. Three years ago, I…

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Back to School – Employee Communication Edition

Back to School – Employee Communication Edition

September is here – and as students go back to school, it’s time for us to follow suit. Let’s take a few minutes to reeducate ourselves on a subject that’s more and more important in the tech-driven, always-on world we live in: employee communication. Here are a few things to keep in mind. Everyone is…

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5 Simple Ways to Improve Company Culture This Summer (with Examples!)

It should come as no surprise that at the heart of every successful company is a booming company culture. These companies understand that their people are their greatest asset – and when their people feel valued and connected to the company’s values, they’re more likely to succeed and even help grow the business. Here at…

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