Category Archive for: Creative

Getting Creative: The Idea Burn

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process can be outlined in four general stages: Preparation: loading up your mind to be creative Inspiration/Insight: the process of generating ideas Incubation: the process of refining and iterating ideas…

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Getting Creative: 4 Idea Generating Techniques

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process can be outlined in four general stages: Preparation: loading up your mind to be creative Inspiration/Insight: the process of generating ideas Incubation: the process of refining and iterating ideas…

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Planning on Being Newsworthy in 2014? Read This.

If 2012 was the year of BuzzFeed-like listicles and 2013 brought us peak GIF (pronounced like the Peanut Butter), then you better be prepared for the next shareable media trend that is sweeping the Internet into the new calendar year: Headlines that are far too long, don’t provide nearly enough information – and force you…

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Getting Creative: Preparing for Creativity

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process can be outlined in four general stages: Preparation: loading up your mind to be creative Inspiration/Insight: the process of generating ideas Incubation: the process of refining and iterating ideas…

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Healthcare Brand Engagement Tricks That Definitely Don’t Work

Forget everything you know about brand engagement (and punctuation). We’re entering a scary place: social media and healthcare. The case study for this lesson in healthcare brand engagement will be the following tweet shared by a brand with a verified account: The most awkward places to experience, diarrhea? Go. — Pepto-Bismol (@Pepto) October 27, 2013…

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Getting Creative: Capturing Creativity

In this series on creativity, we’re looking at the challenges faced in being more creative and some ways you can address those challenges successfully. Why focus on creativity? It’s one of the skills of the 21st century. With more forms of media accessible to more people than ever before, creativity is going to be one…

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The 5th Gear: Marketing, PR, and Ideas for 11/04/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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#HireFriday: How Creative = Hired!

At SHIFT, we hire for values, we can be picky, we love people who strive to live beyond good enough. You’ve heard us talk about them in the past, but they aren’t just 7 words to us. They mark the path as guides for employees every day. Stephanie Chan is one such person who stood…

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Getting Creative: The Looming Creative Deficit

In this series on creativity, we’re looking at the challenges faced in being more creative and some ways you can address those challenges successfully. Why focus on creativity? It’s one of the skills of the 21st century. With more forms of media accessible to more people than ever before, creativity is going to be one…

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Tactics for encouraging change in an organization

At my FutureM talk yesterday, one of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. My answer is frequently this: take it for a test drive. Any process or change that should increase your productivity, improve your results, or create some…

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