Category Archive for: Creative

Seven tips for hosting better brainstorms

A version of this post originally appeared on the NATIONAL Public Relations blog, an AVENIR GLOBAL company. In our industry, ideas are currency. And while great ideas can come from anywhere, brainstorms are usually a great place to get started. But I think we can all identify with the tedium that is being in a bad…

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Landing a Graphic Design Job

Part 1 – Getting the interview I am sometimes asked how I evaluate graphic design candidates and what criteria matters most. They are great questions because the perception of how designers should engage prospective employers is more open-ended than in most professions and my opinions are similarly more subjective. So let’s just assume that what…

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digital signage

Digital Signage: the Ultimate Mode of Marketing Your Retail Business

Is your business beginning to pick up? Are you looking for ways of catching up with your competitors? Do you want to create attention grabbing digital signage in your place of business? Then this is certainly a good read for you. Small and medium retailers often struggle to compete with competitors. It is in times…

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animated-gifs

How to Create Animated GIFs for Twitter

Video content is great and wonderfully compelling, but it sometimes can get lost in the mix. So if you’ve got great short-form video content, how do you make sure it gets seen? Animated GIFs might be one approach to take. When Twitter announced that users have the ability to post animated GIFs the Internet rejoiced.…

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integrated campaigns

Package Theft: A Case Study on the Successes of Integrated Campaigns

Recently, we ideated and executed an integrated campaign on the topic of package theft in the United States for our client, Blink. As a thought leader in the home security space, Blink coined the Thursday following Cyber Monday as “Package Theft Thursday” to highlight the heightened risk of stolen packages following consumers’ spike in online…

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find inspiration

How To Find Inspiration When You Need It Most

Find Inspiration In Simple Ways As PR professionals, and particularly in our agency roles, one of the top qualities we’re lauded for is our creativity. We’re constantly brainstorming diverse ways to launch a brand, sustain momentum, or create a memorable campaign for our clients. It follows that our ability to find inspiration should be a…

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creative idea generation

Creative PR: 4 Idea Generation Techniques

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation: loading up your mind to be creative Inspiration/Insight: the process of generating ideas Incubation: the process of refining and iterating ideas Verification: the process…

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crisis management

Crisis Management 101: Shark Week Case Study, Part 1

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. Why? Thanks to Google Trends, we know interest in the term “shark attack” is set to increase drastically as searches for “shark week”…

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pinterest ads

Making the Most of Pinterest Ads

Social media has completely changed the way information is shared – both personally and professionally. Any savvy marketing professional understands that having a strong presence on social media is critical to connecting with customers and growing a business, but the most successful marketers realize organic efforts are often not enough to make a significant impression.…

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Creative components

Injecting Creative Components Into PR Campaigns

There are many ways to measure the value of adding in creative components with a client or campaign (click rate, social engagement, downloads, etc.) but the underlying truth remains that 88 percent of PR practitioners cite infusing creative elements into their work as fundamental to what they do according to this recent study from PR…

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