Category Archive for: Content Marketing

The bedtime test of content marketing and PR

If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release. What do they…

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Beginner’s Guide to Blogging 5/10: The Wheel

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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Simple Content Marketing Framework

Content marketing isn’t a panacea. For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Schaefer. Earlier this year, Mark Schaefer proposed the…

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How to Build An Audience for Your New Blog

“If a tree falls in the forest and there’s no one around, does it make a sound?” The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers, no one is listening and nothing will come as a result – no leads,…

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Beginner’s Guide to Blogging 4/10: The Lilypad

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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Beginner’s Guide to Blogging Part 2/10: The Kennedy

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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The Beginner’s Guide to Blogging, Part 1 of 10

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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Beyond the World Cup: Content Creation Around Live Events

As we’ve seen over the last few weeks, World Cup fever has officially arrived. I can’t count the number of times I’ve heard the “USA! USA! USA!” and “I Believe That We Will Win!” chants around the office, on the street and of course in local bars. You can barely check social media or watch TV without…

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What Makes Good Content?

We are living in an age of information overload. You don’t have to take my word for it; you can feel it. There are seemingly limitless blogs and publications that are churning out content on a daily basis. If you’re in charge of running a blog (either brand or personal), how can you possibly stand…

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Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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