Category Archive for: Content Marketing

Observations from CES2019-min

Observations from CES 2019

C-E-S. Three letters that strike dread in the hearts of tech communications professionals around the world. Despite losing many holiday breaks to the need to finalize last-minute show logistics over the years, I actually enjoy and – dare I say look forward to – the Consumer Electronics Show. It provides a fresh, shiny (and sometimes…

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3 Places to Surf Ahead of the News

3 Places to Surf Ahead of the News

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore. A similar phenomenon can occur in marketing and public…

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Four Copy Editing Tips Every PR Professional Needs to Know-min

4 Copy Editing Tips Every PR Professional Needs to Know

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. “Copy editing skills are always important for PR specialist and no matter how…

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How to Optimize Content Before Publication (Part 2)

Now that you know the most important principles of content optimization, we can move on to specific techniques that drive sales. How to Produce Content That Sells Step #1: Choose a Topic Your Target Audience Cares About An effective content optimization process begins long before a single word is written. The reason? Well, if you…

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How to Optimize Content Before Publication (Part 1)

Content is king. Chances are you’ve heard this phrase if you work in an online business. Bloggers, marketers, and other people writing for web use it a lot because well, it’s true. Even though content is not the only thing to focus on, it’s certainly one of the most important ones because it’s one of…

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content management

Content Management Tips for Social Media Marketers

Social media is the intersection of all the marketing efforts a company undertakes. One of the greatest challenges a social media manager faces is balancing the support of other marketing efforts with PR and with gaining conversions from the platform. Social media is a direct point of contact with audiences, and so it comes with…

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Influencer Marketing

Is Scrutiny On Influencer Marketing Compliance Becoming More Intense?

As the adoption of influencer marketing continues to rise, so too does the scrutiny of the practice. For more than a year, the FTC has made it clear to brands and marketers that disclosure is critical. These compliance standards also apply to brands running their programs through ad agencies or public relations firms as they’re…

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How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017, I was left baffled. Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been…

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topic clustering

How Topic Clustering Can Simplify Your Content Plan

If you’re serious about getting your SEO sorted, then topic clustering isn’t something that you can choose not to do. After all, there is mounting evidence that doing so will boost your Google results tremendously when you organize your content in this way. So, you’re going to have to embrace this new way of doing…

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transform your content marketing

10 Ways to Transform Your Content Marketing in 2018

Content marketing and its tools and trends are evolving more than ever before. This marketing and advertising technique which is used by B2B and B2C companies all over the world is no longer what it was a few years ago. The focus of marketers has shifted to content because they know and understand that this…

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