Category Archive for: Community

Diversity in the Workplace: It’s a Grassroots Effort

Diversity in the Workplace: It’s a Grassroots Effort and it Begins with You

If you’re a working professional, there’s a 99 percent chance (not a proven statistic) you’ve heard the word “diversity” mentioned at work at some point or another. High-five if you were the one to bring it up! There’s always more that can be done to advance the state of diversity in every industry. I was…

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How to Work With Opposite Audiences In one Business

How To Work With Opposite Audiences In One Business

Companies are frequently obsessed with the idea of appealing to “everyone”. Doesn’t matter whether it is required by a battalion of stakeholders, or an absolutely incompetent chief marketing officer, it always ends the same way. And clearly not a successful one. The deal is that attempting to address multiple audiences usually looks like yelling with…

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Back to School – Employee Communication Edition

Back to School – Employee Communication Edition

September is here – and as students go back to school, it’s time for us to follow suit. Let’s take a few minutes to reeducate ourselves on a subject that’s more and more important in the tech-driven, always-on world we live in: employee communication. Here are a few things to keep in mind. Everyone is…

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Evolving your online engagement

A version of this post originally appeared on the NATIONAL Public Relations blog, an AVENIR GLOBAL company. As technology is constantly evolving, so too are the ways we engage with it, and by extension, the people, businesses and organizations we use it to connect with. If you’re operating in the sphere of public engagement, advocacy…

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Boston TechJam

Boston TechJam: Lessons in Building Buzz for Events

Editor’s note: All images vis Matt Tetrault/Pretty Instant Since its start six years ago, SHIFT has been a proud founding partner of Boston TechJam, an event led by Mass Technology Leadership Council to bring awareness to and celebrate Greater Boston’s innovation ecosystem. SHIFT’s helps create buzz leading up to the event, to drive ticket sales, sponsorships…

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sabattical

Taking a Pause on Sabbatical

I hate March. After suffering through months of endless darkness and cold, you are greeted each day with a wonderful mix of mud, dirt and ice. In 2018 all of that changed – I went on my first sabbatical. I have been working since I was 12 years-old and can honestly say that I have…

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importance of stories

The Importance of Stories for Child Health

Stories matter. That’s not just an opinion. That’s not an axiom or a homily or a saying or even a pithy bumper sticker slogan. That’s a genuine, biological imperative. Our stories, the things that we tell each other when we gather for dinner, the narratives that we painstakingly write down on paper, the arcs that we scrutinize…

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SHIFT communications

Looking Back on 15 Years of SHIFT Communications

Fifteen years ago this week, within the brick-and-beam “elegance” of a bankrupt candy factory, in space shared with a now-long-gone software firm, SHIFT Communications hung its cardboard shingle and opened its doors to what we knew would be the start of something huuuuge. Our blurry eyed optimism convinced us that it would only be a…

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company culture

Embracing Company Culture and Values

One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the…

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healthcare

Takeaways from PULSE: The Atlantic Summit On Health Care

Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision medicine, to care costs, with an impressive roster of speakers and panelists sharing their deep thoughts on where healthcare is heading in various areas. Here…

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