Category Archive for: Client

tv news studio set

How to Pitch (and Secure) Broadcast Media

Lights. Camera. Action! This month kicked off with one of our clients being featured LIVE on FOX 2 News Bay Area. The lights were on, the camera was rolling, and the we got major air time amongst the cream-of-the-crop media. They all want it: these top-tier broadcast hits. But how do us PR folks get it?…

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Tiger Woods Ambassador Nike

What Can We learn from the partnership between Tiger Woods and Nike?

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the…

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Boston TechJam

Boston TechJam: Lessons in Building Buzz for Events

Editor’s note: All images vis Matt Tetrault/Pretty Instant Since its start six years ago, SHIFT has been a proud founding partner of Boston TechJam, an event led by Mass Technology Leadership Council to bring awareness to and celebrate Greater Boston’s innovation ecosystem. SHIFT’s helps create buzz leading up to the event, to drive ticket sales, sponsorships…

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working a conference

From Rookie to Pro: Key Takeaways From Working a Conference

Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what to expect while attending the conference. Was there enough coffee in the world to prepare me? Fortunately, yes. However, I did…

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importance of stories

The Importance of Stories for Child Health

Stories matter. That’s not just an opinion. That’s not an axiom or a homily or a saying or even a pithy bumper sticker slogan. That’s a genuine, biological imperative. Our stories, the things that we tell each other when we gather for dinner, the narratives that we painstakingly write down on paper, the arcs that we scrutinize…

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consumer

Inspiring the Consumer: You Can’t Do That on Television

I can remember the first time I was afflicted by consumerism. The Sears Wishbook, fresh from its plastic wrap. Me with a felt tip pen circling Barbies and pajamas with Care Bears. Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip…

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Lobbying

Lobbying for Your B2B Client or Pitch Idea

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals. He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization,…

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healthcare

Takeaways from PULSE: The Atlantic Summit On Health Care

Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision medicine, to care costs, with an impressive roster of speakers and panelists sharing their deep thoughts on where healthcare is heading in various areas. Here…

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Successful PR program

Can Successful PR Programs Ever Operate in a Vacuum?

Put up your hand if you’ve ever been in this situation: client says they want to be in the New York Times so the PR team schedules a call. On that call you review relevant reporters with the client and walk through relevant topics/trends that will catch the reporter’s attention, making sure to provide strong…

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Earnings Reporting

How to Prepare for Earnings Reporting

I remember meeting a friend for coffee around this time last year – we exchanged updates on, amongst other things, how our lives at work were going. When I explained that it felt like year-end earnings reporting came out of nowhere, she replied “Oh… really? You weren’t expecting it this year?” Point taken. So, aside…

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