Category Archive for: Careers

work/life balance

Achieving a (Successful) Work/Life Balance

It’s been another restless night at the Coates Mather house. My husband and I stumble down the stairs, into the kitchen, kids in tow, spilling cheerios, milk and half brewed coffee all over the place. Its 6:20am, go time is 7:20am. We debate about who should get ready first as we side glance at unanswered…

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Professional image

4 Easy Steps to Upgrade Your Professional Image

Whether you’re an employer or an employee, chances are you’ve heard the theory that you only have a seven second window to make a good impression when you meet someone for the first time. While a great first impression will certainly boost your chances of getting a new job, the same technique does not necessarily…

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Landing a Graphic Design Job

Part 1 – Getting the interview I am sometimes asked how I evaluate graphic design candidates and what criteria matters most. They are great questions because the perception of how designers should engage prospective employers is more open-ended than in most professions and my opinions are similarly more subjective. So let’s just assume that what…

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PR Intern

Tips For Being A Kick-@$$ PR Intern

Your polished resume may be a thing of beauty, but is your resume more than a pretty face? While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. That combination will help you to stand out as a job candidate. Securing an internship is a huge…

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shift communications boston

SHIFT Communications Moves to Downtown Boston!

As I type this note, I am sitting in our sparkling new space in the heart of Boston’s Back Bay; a space that is a perfect representation of SHIFT – open, collaborative and vibrant. To start 2018 in our new home is truly exciting. The best part is that we were able to create a…

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comfort zone

4 Ways Push Your Team Out of Their Comfort Zone

With the new year brings new goals for your PR teams and their clients. The new year isn’t just for personal goals, people! Successful, growing businesses are comfortable with SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goal setting when it comes to planning for growth with clients, but what about internal employee growth? The new…

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team goals

Resetting Team Goals

It’s January and everyone is talking about “New Year, New You” and what the upcoming trends are for the year ahead. It’s great to think ahead but what if you don’t have the infrastructure to support new initiatives? Before getting too far with your 2018 planning you should also look at your team and foundation…

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marketer moms

Top Marketer Moms Tips for 2018

Much like most marketers and PR professionals, I’m deep in the weeds in planning for 2018. Beyond developing smart content strategies and thinking about the news pipeline for the coming year, I have also been thinking about how to tackle that feeling that many working moms have: that they aren’t doing a good enough job…

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Public Relations Jobseekers- Act Before 2017 Ends

Public Relations Jobseekers: Act Before 2017 Ends

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Out of office auto-replies fly through the digital ether like flocks of birds migrating for the winter. People’s thoughts turn towards friends, family, and…

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Thankful

SHIFTers Give Thanks

Let’s face it: 2017 has been a doozy. After the hurricanes, political upheaval and Friday Night Lights being taken off Netflix (Say it ain’t so, coach!), many are ready to turn their calendars to 2018 and start fresh. However, now that we’re reaching the end of the year, ‘tis the season to focus on all…

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