Category Archive for: Careers

Five Years And Counting

Five years and counting: Why I’ve stayed (and will continue to stay) at SHIFT

PR, advertising and the entire marketing industry are revolving doors when it comes to talent, especially when you consider how the workforce has changed in the last decade. Before, job hunters had to jump through a series of interviews to prove their worth to employers. Today, every company is wooing solid talent with perks and…

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3-challenges-every-entry-level-pr-pro-faces

3 Challenges Every Entry Level PR Pro Faces

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of…

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intern-101-how-one-shifter-landed-the-job

Intern 101: How one SHIFTer landed the job (and how you can, too!)

College is that time of your life where you are supposed to learn about the field you wish to make a career in. You attend lectures, study, take tests, complete projects, and hopefully learn all you can. But there is one thing missing in the “college experience” — real-world application. Here’s where internships come into…

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sabattical

Taking a Pause on Sabbatical

I hate March. After suffering through months of endless darkness and cold, you are greeted each day with a wonderful mix of mud, dirt and ice. In 2018 all of that changed – I went on my first sabbatical. I have been working since I was 12 years-old and can honestly say that I have…

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SHIFT communications

Looking Back on 15 Years of SHIFT Communications

Fifteen years ago this week, within the brick-and-beam “elegance” of a bankrupt candy factory, in space shared with a now-long-gone software firm, SHIFT Communications hung its cardboard shingle and opened its doors to what we knew would be the start of something huuuuge. Our blurry eyed optimism convinced us that it would only be a…

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work life

Business Growth & Personal Well-being: A complex chemistry

When you decide to own a business, it’s a given that your personal life completely changes. The struggle comes down to keeping a healthy balance between work and life, with a good mix, it can ultimately make your company extremely successful. So it’s important to keep your personal life in check when taking on the…

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company culture

Embracing Company Culture and Values

One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the…

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Company culture

How Your Company Culture Can Become a Marketing Tool

Companies use marketing to attract new customers, retain current customers and to study what works and what doesn’t. There seems to be a new marketing strategy popping up: the idea that a business needs to market themselves and their company culture. Company culture, as defined by Andrew Hartley, director of alternative board at Bradford West,…

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Quality of sleep

Link Between Quality of Sleep and Personal Excellence

According to a National Sleep Foundation poll, almost one-third of American employees revealed that daytime sleepiness interferes with their daily work activities at least a few days each month. On top of that, the line between work and home is blurring. Employees are spending an average of nearly 4.5 hours each week doing additional work…

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Women at work

Seeking Advice as a Woman at Work? HBR’s New Podcast Has Got You Covered

I’ve been listening to NPR for more than 20 years, so when Podcasts started to become a trend, I was in heaven. From the early days of This American Life, I’ve always loved to listen to stories aloud. But for years I looked to podcasts as just a form of entertainment to pass the time…

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