Category Archive for: Blogging

Research Industry Trends

How to Research Industry Trends Hassle-Free

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

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Top Blog Posts Of 2018 Q1

SHIFT Archives: The Best of Q1 2018

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q1 2018 focused…

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Sabbatical

I took a Sabbatical and Didn’t Travel the World

As my five-year anniversary approached at SHIFT, it was time to consider what I was going to do with my four weeks’ paid sabbatical. It’s certainly a unique benefit and could be a once-in-a-lifetime opportunity for some, and I was ready to plan an unforgettable month. I thought about a trip with my husband and…

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topic clustering

How Topic Clustering Can Simplify Your Content Plan

If you’re serious about getting your SEO sorted, then topic clustering isn’t something that you can choose not to do. After all, there is mounting evidence that doing so will boost your Google results tremendously when you organize your content in this way. So, you’re going to have to embrace this new way of doing…

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Nostalgia

Nostalgia Marketing

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest…

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writing errors

8 of the Most Common Writing Errors

Writing is one of those skills that can enhance the possibilities of your success, no matter what you do for a living. With the increased use of social media and texting, many of us have restricted ourselves to simplified spellings, pro-slang words, or we can say a form of “newspeak” from 1984, the dystopian novel…

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blogging

4 Reasons Why Blogging Can Be a Tool For Making You a Better Academic Writer

All around the globe, it is not strange to find academics being advised to take to blogging more in order to more efficiently communicate the topics that they are researching. This is just one of the many outcomes that blogging can have on a writer. The main reason behind this is that blogs are platforms…

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7 Killer Tips to Become a Professional Vlogger

As public relations and marketing professionals, we are constantly thinking about what more we can do for our clients. We are looking at ways to make our clients better thought leaders or build new content for marketing purposes. Why not help some clients start a vlog? A vlogger is a profession where one creates a…

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Business-Blog

How to Generate Content for your Business Blog

One of the biggest ways to differentiate your company in today’s age of aggressive digital marketing is to use creative and original content to attract new customers, engage existing clients and establish credibility and trust within your market. After all, nearly 2 million blog posts are written every day and if you can’t differentiate yourself…

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accessible content

How to Make Content Inclusive for People with Disabilities

Today’s blog is a guest post by Julie Donovan, Director of External Relations at Empowerment Through Integration. Enjoy!  One billion people with disabilities live in today’s world. Unfortunately, most of the challenges they face in society don’t come from their own inabilities, but rather an environment that is not always accessible. The ever-increasing technological world presents…

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