Category Archive for: blog

Brand Existence Amid Heightened Activism & Awareness

The climate today is unlike anything we have seen in a long time. Through the pandemic and recent activism people, at large, have been awakened – awakened to their role in community and politics, awakened to their wellbeing and awakened to a reshaped value and belief system. The convergence of COVID-19 and heightened citizenry has…

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Now is the Time to Revisit SEO Strategy

Though consumer behavior has changed drastically as a result of COVID-19, the desire to remain informed holds steady — making search a more important channel than ever before. SEO strategy may indeed help brands forge ahead. As the COVID-19 pandemic heightened, organic search spiked as people looked for timely news on the virus and how…

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bellringer awards shift communications

SHIFT Wins 10 Communications Awards

It was an exciting week last week for everyone here at SHIFT as the PR Club of New England announced its 52nd Annual Bell Ringer Awards winners. We’re proud to share that our teams netted 10 awards in what’s a very competitive program recognizing the best of PR and marketing campaigns in the New England…

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