Category Archive for: b2b

This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

Welcome back to your favorite tech news roundup series. It’s been a long week, but it’s finally Friday and time to read all about the stories our b2b PR teams have been keeping an eye on: Elizabeth Warren Vs. Big Tech In a Medium post, the senator from Massachusetts detailed her presidential platform for breaking…

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This Week in Tech: Huawei v U.S., Azure v AWS

This Week in Tech: Huawei v U.S., Azure v AWS

It’s been a busy week for enterprise tech – if you work in security or cryptography, it’s been all hands on deck for the RSA Conference. SHIFT has supported the conference for 15 years, and that team will have a recap of the event next week. Until then, here’s what grabbed our attention this week…

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This Week in Tech- 5G takes over MWC, and here comes the RSA Conference

This Week in Tech: 5G takes over MWC, and here comes the RSA Conference

Welcome back to our weekly tech news roundup – the tech trends and stories that our B2B PR teams were monitoring this week. RSA Conference is finally here It’s the Friday before the RSA Conference – are you ready for it? The conference is a longtime SHIFT client, so we know better than anyone that…

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This Week in Tech: Marching to MWC, Combatting “Deepfakes”

This Week in Tech: Marching to MWC, Combatting “Deepfakes”

Welcome back to SHIFT’s weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Gearing Up for a Marathon March If you have a client working on anything even remotely related to mobile, chances are you spent this week in final prep…

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This Week in Tech: AI, Apple and dating app security headaches

This Week in Tech: AI, Apple and dating app security headaches

Welcome back to our weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Introducing the American AI Initiative The president introduced an executive order designed to boost America’s AI industry by prioritizing research and development, increasing access to federal data and…

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This Week In Tech: The DARQ Side and a CES Sting

This Week In Tech: The DARQ Side And A CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams. Accenture’s Top Tech Trends for 2019 This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape…

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This Week in Tech: Apple and Facebook Dominate the Headlines

This Week in Tech: Apple and Facebook Dominate the Headlines

Hello there! Welcome to SHIFT’s first ever B2B tech news roundup, designed to help marketers and communications pros stay up to date on the trends that could make or break their strategies. Our clients rely on us to stay up to date on their industries and how they fit into the news of the day…

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What Can the Boston Celtics Teach Us About B2B Tech PR

What Can the Boston Celtics Teach Us About B2B Tech PR?

A PRSA Q&A with Christian Megliola, SVP, Communications, Boston Celtics At first glance, there doesn’t seem to be many similarities between sports communications and B2B tech public relations. However, after hearing from Christian Megliola, SVP, Communications, Boston Celtics, it’s clear that the sports industry offers many lessons for all areas of public relations. Here are…

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Observations from CES2019-min

Observations from CES 2019

C-E-S. Three letters that strike dread in the hearts of tech communications professionals around the world. Despite losing many holiday breaks to the need to finalize last-minute show logistics over the years, I actually enjoy and – dare I say look forward to – the Consumer Electronics Show. It provides a fresh, shiny (and sometimes…

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Breaking into B2B Tech PR

Breaking into B2B Tech PR

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing…

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