Category Archive for: Artificial Intelligence

This Week in Tech: AI, Apple and dating app security headaches

This Week in Tech: AI, Apple and dating app security headaches

Welcome back to our weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Introducing the American AI Initiative The president introduced an executive order designed to boost America’s AI industry by prioritizing research and development, increasing access to federal data and…

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Observations from the World Economic Forum's Annual Meeting in Davos

Observations from the World Economic Forum’s Annual Meeting in Davos

World Economic Forum (WEF) Davos is over for another year. The fact that many political leaders and representatives were absent – notably Presidents Trump and Macron, and Prime Minister May – meant the conversations this year centered more around business than in previous years. No matter your opinion about the business elite hobnobbing on the…

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Top Blog Posts Of 2018 Q2

SHIFT Archives: The Best of Q2 Content 2018

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q2 2018…

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Social Content Scraping Apps and Algorithms Under the Microscope

Social Content Scraping Apps and Algorithms Under the Microscope

Babysitter Bias Woes for Social Media Platforms Amidst another torrid week for Facebook on a number of fronts, the company and social media rival Twitter also had to deal with the controversy surrounding babysitting app Predictim. The app scrapes the social media profiles of prospective nannies and provides an assessment of whether they pose a…

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AI

The Impact That Artificial Intelligence Will Have On Digital Marketing

Artificial intelligence is going to have an incredible impact on the digital marketing industry in the near future. There’s no doubt that AI and machine learning will disrupt the digital marketing sector in more ways than one. Technology is developing at a groundbreaking pace and over the last 10 years we’ve seen huge leaps in…

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Digital health

What’s Next for Digital Health Investments?

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space.…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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What Do Voice Technologies Mean for Data and Marketing?

Voice commands, interactions and support are all part of a relatively new interface born from the connected device market. Of course, they also borrow from the big data industry, thanks to source systems or software that tap into massive troves of data. Google Home and Amazon’s Echo — Alexa — for instance, rely on contextual…

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best of q2 content

SHIFT Archives: The Best of Q2 Content 2017

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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AI features

The Year AI Features Dominated the Media

At the end of last year, Fortune predicted that 2017 would be the year of artificial intelligence (AI). Boy, were they right. Whether it was new AI features in Amazon’s AWS cloud offering, Facebook’s use of AI to fight suicide or Elon Musk’s claim that AI will cause WWIII, there was rarely a day –…

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