Category Archive for: Agency Life

The Road to Agency Life

Before I graduated from college, I sent my resume to almost every PR agency in the city of Boston and didn’t get so much as a “Thanks for applying” e-mail from those agencies. I wish that was an exaggeration. I was defeated, but knew that if a career in PR was meant to be, I…

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advice for managers

How to Ramp Up a New Account (Pt. 2)

Don’t miss the first part of this post where we offer advice for managers and team leads to follow during the first week of a new account kick off. Welcome back! You survived your first week ramping up on a new account and have a better understanding of your client’s assets and top level needs.…

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new business

How to Ramp Up a New Account (Pt. 1)

Winning a new account is exciting! Your team has worked hard to understand a new business (and, potentially, a brand new space), poured over data to make smart recommendations, and developed the winning strategy for a prospect. While this is certainly no small feat, the real work is only just beginning; the most critical days…

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sabbatical

Tips to Make Your Sabbatical an Unforgettable Experience

My first year in PR I remember people saying that if you can make it one year in an agency, you can make it anywhere. Those of us who chose a career in this industry know the daily pressures of client expectations, event planning, crisis communications, the media grind and long hours. While fast-paced and…

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manager

3 Keys to SHIFTing into the Manager Role

Becoming a manager is an exciting increase in responsibility but in the PR world specifically, it can also mean a noticeable shift in your thinking and day-to-day activities. Here are three changes you can expect to see as a new manager and how to navigate them. Those Who Can Do…Now Will Teach In PR, the…

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consumer lifestyle

Q&A with SHIFT’s Latest SVP: Annie Perkins

We’re thrilled to announce Annie Perkins has been named SHIFT’s most recent Senior Vice President! Annie helped launch SHIFT’s consumer practice five years ago, and will continue to lead both the consumer lifestyle and healthcare lifestyle practices in her new role at SHIFT. As our Managing Partner, Amy Lyons, will tell you: “For anyone who…

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winter blues

Don’t let Your Client Relations Suffer the Winter Blues

There’s still one month of winter left, which means many are deep in the throes of the “winter blues.” While the days are becoming longer, months of darkness, low temperatures and awful weather can still wear you down. It’s difficult when the winter blues consume your personal life, but they can also slowly seep into…

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How to Unplug

How to Unplug in a World of Connectivity

In today’s bustling business world if you’re not perpetually connected, you probably aren’t up to speed. With messages constantly bombarding our inboxes, phones and social media pages, it’s easy to feel uneasy about disconnecting. News and events can change within minutes, and going on vacation can feel a bit daunting for the fear of missing…

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culture

The Self-Importance of Being Honorable in Job Search

Have you ever considered embellishing the truth on a job application or interview? After all, everyone at some point in their career will experience a “questionable departure,” or have some experience on their resume that worries them about their chances to land a new job. You wouldn’t be alone considering that. Fortune Magazine reported that…

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Kanban Methodology

Agile Management: Kanban Methodology for Public Relations Teams

You have tons of stuff to do and are struggling to keep you and your team organized. Your client has a list of things a mile long and everyday feels like you’re making no progress. Have you considered trying a Kanban methodology board? Kanban is a method of managing a project team and their workload…

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