Category Archive for: Agency Life

Boosting Team Communication Part 2: Tools for Internal Success

The summer months are some of the most challenging – but rewarding – as a manager. During this time, you’re tasked with juggling client workloads and the multiple out-of-office schedules of your team members. The ability to uphold client needs despite vacation time is critical. While Labor Day and the end of summer are on…

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Boosting Team Communication Part 1: The Strategies You Need

In PR, we are constantly focused on tactics for client communications – taking time to understand how to craft emails, proposals and plans in order to engage and excite the businesses we partner with. During this process, internal team communications can get lost – defaulting to the quickest and easiest ways to communicate, rather than…

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Sabbatical

I took a Sabbatical and Didn’t Travel the World

As my five-year anniversary approached at SHIFT, it was time to consider what I was going to do with my four weeks’ paid sabbatical. It’s certainly a unique benefit and could be a once-in-a-lifetime opportunity for some, and I was ready to plan an unforgettable month. I thought about a trip with my husband and…

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values

Why Every Organization Needs to Find New Value in Their Values

When developing content, campaigns and ideas, I spend a lot of my time thinking about audience personas, and specifically, where to find overlapping values. Rarely do I worry about “traditional” demographics, like gender or age or income level. Instead, I like exploring what those demographic categories can lead to on a human level. Because sometimes,…

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working a conference

From Rookie to Pro: Key Takeaways From Working a Conference

Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what to expect while attending the conference. Was there enough coffee in the world to prepare me? Fortunately, yes. However, I did…

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sabbatical

Thoughts on How to Balance Rest and Adventure on a Sabbatical

Since SHIFT announced its sabbatical program about four years ago, I have been thinking long and hard about what I would do with this precious time off. In fact, in true B2B PR fashion, I often thought about the ROI of the vacation spend: how I could be optimize the time and leverage it for…

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SHIFT communications

Looking Back on 15 Years of SHIFT Communications

Fifteen years ago this week, within the brick-and-beam “elegance” of a bankrupt candy factory, in space shared with a now-long-gone software firm, SHIFT Communications hung its cardboard shingle and opened its doors to what we knew would be the start of something huuuuge. Our blurry eyed optimism convinced us that it would only be a…

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work life

Business Growth & Personal Well-being: A complex chemistry

When you decide to own a business, it’s a given that your personal life completely changes. The struggle comes down to keeping a healthy balance between work and life, with a good mix, it can ultimately make your company extremely successful. So it’s important to keep your personal life in check when taking on the…

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Lobbying

Lobbying for Your B2B Client or Pitch Idea

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals. He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization,…

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company culture

Embracing Company Culture and Values

One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the…

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