Category Archive for: Agency Life

Diversity in the Workplace: It’s a Grassroots Effort

Diversity in the Workplace: It’s a Grassroots Effort and it Begins with You

If you’re a working professional, there’s a 99 percent chance (not a proven statistic) you’ve heard the word “diversity” mentioned at work at some point or another. High-five if you were the one to bring it up! There’s always more that can be done to advance the state of diversity in every industry. I was…

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Five Years And Counting

Five years and counting: Why I’ve stayed (and will continue to stay) at SHIFT

PR, advertising and the entire marketing industry are revolving doors when it comes to talent, especially when you consider how the workforce has changed in the last decade. Before, job hunters had to jump through a series of interviews to prove their worth to employers. Today, every company is wooing solid talent with perks and…

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How To Stay Active at a Desk Job

Staying Active at a Desk Job

We’ve all been there. You dive into a busy morning with emails, phone calls and meetings, and suddenly you look at the clock and realize you haven’t gotten out of your chair for hours. It’s easy to let the days slip away from us, especially with a hectic schedule in PR. Three years ago, I…

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A Shifter’s Look Back At Her First Year In The Working World

A Shifter’s Look Back At Her First Year In The Working World

How has it been over a year since I graduated? A dive into the past year of change, growth and what I’ve learned so far as a SHIFTer. The Art Of The Follow-Up Not only have I learned the art of the follow-up email through the various client media relations programs I’ve worked on, but…

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Five Time Management Tips from an Ex-Barista

Five Time Management Tips from an Ex-Barista

For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast-paced environment prepared me for the jump into the…

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Back to School – Employee Communication Edition

Back to School – Employee Communication Edition

September is here – and as students go back to school, it’s time for us to follow suit. Let’s take a few minutes to reeducate ourselves on a subject that’s more and more important in the tech-driven, always-on world we live in: employee communication. Here are a few things to keep in mind. Everyone is…

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4-steps-to-effective-collaboration-across-sister-agencies

4 Steps to Effective Collaboration Across Sister Agencies

Collaborating with other PR agencies is both rewarding and challenging – especially when working with international teams, it can certainly teach you a thing or two about effective communication. Since SHIFT is part of a global network, my team often collaborates with our sister agencies, Toronto-based NATIONAL and London-based Madano. It’s been a great learning…

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3-challenges-every-entry-level-pr-pro-faces

3 Challenges Every Entry Level PR Pro Faces

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of…

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Boosting Team Communication Part 2: Tools for Internal Success

The summer months are some of the most challenging – but rewarding – as a manager. During this time, you’re tasked with juggling client workloads and the multiple out-of-office schedules of your team members. The ability to uphold client needs despite vacation time is critical. While Labor Day and the end of summer are on…

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Boosting Team Communication Part 1: The Strategies You Need

In PR, we are constantly focused on tactics for client communications – taking time to understand how to craft emails, proposals and plans in order to engage and excite the businesses we partner with. During this process, internal team communications can get lost – defaulting to the quickest and easiest ways to communicate, rather than…

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