Author Archive:

shift new client wins five stars

SHIFT Accelerates Momentum Behind New Client Wins

SHIFT has experienced a surge in growth adding more than a dozen names to its roster of industry-disrupting clients in health technology, fintech, B2B and consumer in the past six months. Notable client wins include Claroty, Aiforia and Self. The momentum comes amid a new chapter for the agency, which recently announced Rick Murray as…

Read More →

shift oktoberfest

Oktoberfest + SHIFT = SHIFToberfest

Fall is in the air, and the leaves are starting to turn shades of amber and gold. That lovely time before the brutality of Winter arrives, the flannel starts rolling out, and beers go from Shandy to Märzen. Last week at SHIFT Boston, thanks to our awesome Culture Committee, we celebrated the spirit of Oktoberfest with…

Read More →

rick murray shift managing partner

AVENIR GLOBAL makes a change at SHIFT

Industry veteran Rick Murray takes over as Managing Partner Rick Murray, a PR industry veteran with 20+ years of agency leadership experience in the U.S. and Canada, has been appointed Managing Partner of Boston-based SHIFT Communications. SHIFT part of AVENIR GLOBAL, a privately-held agency network based in Montreal which also owns NATIONAL Public Relations. Murray…

Read More →

Super Pumped Ride Sharing

A “Super Pumped” Blog Post

Last week, I had the pleasure of attending the San Francisco launch of Super Pumped, written by New York Times reporter Mike Isaac and hosted by The Verge’s Casey Newton. As an avid fan of Silicon Valley tech stories, the Booksmith, a bookstore in the historical Haight neighborhood that held the event, was the place…

Read More →

This week in technology cybersecurity

This Week in Tech: Jack gets hacked, and more cybersecurity news

It’s the Friday after Labor Day. If you’re still whirling from the holiday weekend, short week at work and start of the NFL season, you may have missed some big-time tech news. But it’s okay – we have you covered. Here are the most trendy-worthy stories that our B2B PR teams have been monitoring. Jack…

Read More →

international technology news graphic

This Week in Tech: International Edition

It’s the final days of August and SHIFTers are digging up their passports and heading everywhere from Cabo to Paris, which has us thinking outside of the U.S. Here are some of the international stories that got SHIFTers talking this week: All About India Many U.S. businesses have recently turned their eyes towards India. With…

Read More →

people toasting

A Toast to the End of Summer (Fridays)

Labor Day weekend is almost upon us, and that means that one of SHIFT’s most beloved perks—Summer Fridays—is coming to an end. What are Summer Fridays? Well, every year between Memorial Day and Labor Day, SHIFTers can leave at 3 PM to take advantage of all that summer has to offer. Pretty sweet, right?! What…

Read More →

domain authority seo

Beyond Domain Authority: What Else To Analyze

Is Domain Authority still a critically important metric in the world of SEO? Short answer: yes, absolutely — but it shouldn’t be used alone. Let’s revisit the purpose of Domain Authority (DA). At its core, DA is an objective predictor of the ranking potential of a website against a competitive set, measured on a 0…

Read More →

streaming football smartphone

Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction

According to a recent Spotlight Survey, this is an important date for 53% of consumers who classify themselves as professional football fans. An interesting trend is how people will consume football games this year. Based on information from last year’s season, of the 53% consumers that are football fans: 70% watched on TV, 30% listened on…

Read More →

crisis communication

3 Tips For Crisis Planning

Crises happen. Whether it’s a natural disaster or one that has developed internally, a crisis can occur at any time on both a large or small scale. What separates those companies who manage a crisis well versus those who find themselves on the year-end blunders reel is one simple act: Practice. While you can’t always…

Read More →

Back to Top