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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. Dini has been leading the AXON business in Europe…

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Internal communications and business planning during a global public health crisis

Since the outbreak of the coronavirus disease (COVID-19) in late December, the closely monitored virus has become a public health crisis in China, causing a domino effect around the world. Officials are focused on providing the facts, as well as preventing and containing the virus, while scientists work tirelessly on a vaccine. The travel industry…

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strategic thinking puzzle pieces

6 trends to inspire your strategic thinking going into 2020

Making predictions at any time shows a faith of conviction that is hard to muster. Writing them at the start of a decade is even more ambitious. This isn’t that kind of post. Instead, it shares trends and themes that excite and inspire my thinking for strategy and communications going into 2020. I hope it…

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shift new client wins five stars

SHIFT Accelerates Momentum Behind New Client Wins

SHIFT has experienced a surge in growth adding more than a dozen names to its roster of industry-disrupting clients in health technology, fintech, B2B and consumer in the past six months. Notable client wins include Claroty, Aiforia and Self. The momentum comes amid a new chapter for the agency, which recently announced Rick Murray as…

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shift oktoberfest

Oktoberfest + SHIFT = SHIFToberfest

Fall is in the air, and the leaves are starting to turn shades of amber and gold. That lovely time before the brutality of Winter arrives, the flannel starts rolling out, and beers go from Shandy to Märzen. Last week at SHIFT Boston, thanks to our awesome Culture Committee, we celebrated the spirit of Oktoberfest with…

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rick murray shift managing partner

AVENIR GLOBAL makes a change at SHIFT

Industry veteran Rick Murray takes over as Managing Partner Rick Murray, a PR industry veteran with 20+ years of agency leadership experience in the U.S. and Canada, has been appointed Managing Partner of Boston-based SHIFT Communications. SHIFT part of AVENIR GLOBAL, a privately-held agency network based in Montreal which also owns NATIONAL Public Relations. Murray…

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Super Pumped Ride Sharing

A “Super Pumped” Blog Post

Last week, I had the pleasure of attending the San Francisco launch of Super Pumped, written by New York Times reporter Mike Isaac and hosted by The Verge’s Casey Newton. As an avid fan of Silicon Valley tech stories, the Booksmith, a bookstore in the historical Haight neighborhood that held the event, was the place…

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This week in technology cybersecurity

This Week in Tech: Jack gets hacked, and more cybersecurity news

It’s the Friday after Labor Day. If you’re still whirling from the holiday weekend, short week at work and start of the NFL season, you may have missed some big-time tech news. But it’s okay – we have you covered. Here are the most trendy-worthy stories that our B2B PR teams have been monitoring. Jack…

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international technology news graphic

This Week in Tech: International Edition

It’s the final days of August and SHIFTers are digging up their passports and heading everywhere from Cabo to Paris, which has us thinking outside of the U.S. Here are some of the international stories that got SHIFTers talking this week: All About India Many U.S. businesses have recently turned their eyes towards India. With…

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people toasting

A Toast to the End of Summer (Fridays)

Labor Day weekend is almost upon us, and that means that one of SHIFT’s most beloved perks—Summer Fridays—is coming to an end. What are Summer Fridays? Well, every year between Memorial Day and Labor Day, SHIFTers can leave at 3 PM to take advantage of all that summer has to offer. Pretty sweet, right?! What…

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