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This Week In Tech: Security & Privacy Edition

It’s a busy season for the tech industry’s big names … privacy and security were front and center at Facebook’s F8 developer conference and Google is giving users more control over the data it retains. These are some of the stories that our B2B tech teams have been monitoring throughout the week: Developers Get Preview…

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This Week in Tech the Chips Fall

This Week in Tech: The Chips Fall, and Rebuilding Notre-Dame

It looks like Spring has finally sprung here at SHIFT SF – just in time for the weekend! These are some of the stories that our B2B tech teams have been monitoring throughout the week: Apple, Qualcomm Settle   In tech legal news, Apple and chipmaker Qualcomm reached a settlement in their two-year legal battle…

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This Week in Tech: Hot IPOs and Biased AI

This Week in Tech: Hot IPOs and Biased AI

Hello again from SHIFT SF and welcome back to our weekly roundup of the tech stories that caught our eye this week. These are some of the stories that our B2B tech teams have been monitoring throughout the week: Is Tech History Repeating? The Lyft IPO this week was not technically enterprise tech news, but…

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This Week in Tech-From Facebook to facial recognition -min

This Week in Tech: From Facebook to facial recognition

Happy Friday … We’ve successfully made to the end of week 12 of 2019. Here’s what grabbed our attention over the past seven days in B2B tech: In Plain Sight In security news, Facebook acknowledged it had stored millions of user passwords in a plain text file, affecting logins for Facebook, Facebook Lite and Instagram.…

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This Week in Tech: Huawei v U.S., Azure v AWS

This Week in Tech: Huawei v U.S., Azure v AWS

It’s been a busy week for enterprise tech – if you work in security or cryptography, it’s been all hands on deck for the RSA Conference. SHIFT has supported the conference for 15 years, and that team will have a recap of the event next week. Until then, here’s what grabbed our attention this week…

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This Week in Tech: Marching to MWC, Combatting “Deepfakes”

This Week in Tech: Marching to MWC, Combatting “Deepfakes”

Welcome back to SHIFT’s weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Gearing Up for a Marathon March If you have a client working on anything even remotely related to mobile, chances are you spent this week in final prep…

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This Week In Tech: The DARQ Side and a CES Sting

This Week In Tech: The DARQ Side And A CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams. Accenture’s Top Tech Trends for 2019 This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape…

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Observations from CES2019-min

Observations from CES 2019

C-E-S. Three letters that strike dread in the hearts of tech communications professionals around the world. Despite losing many holiday breaks to the need to finalize last-minute show logistics over the years, I actually enjoy and – dare I say look forward to – the Consumer Electronics Show. It provides a fresh, shiny (and sometimes…

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Company Launch

A Company Launch: The Story of Bringing SiFive Out of Stealth

When we landed SiFive as a client earlier this year, they presented us with an interesting challenge. We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. The backdrop: the semiconductor market has been rapidly shrinking due to consolidation, making it difficult for anyone except the…

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Media Training

B2B Media Training: 5 Attributes that Make it Essential

Conducting media interviews remains a cornerstone activity for every enterprise communications program. While the best spokespeople make these exchanges look effortless, it takes considerable investments in strategy, messaging and – above all – preparation. Here are five reasons why media training is so important: 1. Align the Company’s Message Media training forces spokespeople to align…

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