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Seven tips for hosting better brainstorms

A version of this post originally appeared on the NATIONAL Public Relations blog, an AVENIR GLOBAL company. In our industry, ideas are currency. And while great ideas can come from anywhere, brainstorms are usually a great place to get started. But I think we can all identify with the tedium that is being in a bad…

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Evolving your online engagement

A version of this post originally appeared on the NATIONAL Public Relations blog, an AVENIR GLOBAL company. As technology is constantly evolving, so too are the ways we engage with it, and by extension, the people, businesses and organizations we use it to connect with. If you’re operating in the sphere of public engagement, advocacy…

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What Content Creators and Brands Need to Know About IGTV

What content creators and brands need to know about IGTV

Instagram recently made waves with the launch of their new video platform, IGTV. A greater focus on video content seems like a natural evolution for Instagram—and it’s a shift that has the potential to make a pretty significant impact online. Online videos are here to stay. People are watching less TV, but are consuming more…

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How to Optimize Content Before Publication (Part 2)

Now that you know the most important principles of content optimization, we can move on to specific techniques that drive sales. How to Produce Content That Sells Step #1: Choose a Topic Your Target Audience Cares About An effective content optimization process begins long before a single word is written. The reason? Well, if you…

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How to Optimize Content Before Publication (Part 1)

Content is king. Chances are you’ve heard this phrase if you work in an online business. Bloggers, marketers, and other people writing for web use it a lot because well, it’s true. Even though content is not the only thing to focus on, it’s certainly one of the most important ones because it’s one of…

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e-mail outreach

How To Conduct Effective E-Mail Outreach

Something that hasn’t gone away or been traded out for a new technological tool is e-mail. Even with social media, e-mail marketing still has its place. Direct messages do not have the same power, accessibility, and freedom that a good e-mail does, which makes e-mail outreach essential in effective PR. Media recognition and utilization are…

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communicating

Communicating Through Transformation and Disruption

Why do companies get disrupted? What do insurgent, disrupting companies need to do and say to win market share? How can they fend off painful disruption for profitable disruption? How do they communicate through either path? We are lucky enough to have worked with teams and clients who have dealt with these questions more than…

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content management

Content Management Tips for Social Media Marketers

Social media is the intersection of all the marketing efforts a company undertakes. One of the greatest challenges a social media manager faces is balancing the support of other marketing efforts with PR and with gaining conversions from the platform. Social media is a direct point of contact with audiences, and so it comes with…

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values

Why Every Organization Needs to Find New Value in Their Values

When developing content, campaigns and ideas, I spend a lot of my time thinking about audience personas, and specifically, where to find overlapping values. Rarely do I worry about “traditional” demographics, like gender or age or income level. Instead, I like exploring what those demographic categories can lead to on a human level. Because sometimes,…

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CRM

How Could CRM Change In The Next Decade?

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few…

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