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B2B Tech PR

Using Google Analytics to Inform your B2B Tech PR Program

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch, but…

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Interviewing at SHIFT? 3 Questions to Ask

Since starting at SHIFT almost four years ago, I’ve had the pleasure of being included in the interview process when my team has been looking to fill open positions. Whether interviewing an Account Coordinator or Account Director, it’s been a unique experience to sit on the other side of the table and act as the…

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