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news announcement

The Times to Avoid Making a News Announcement

You’ve put a ton of time, effort, blood, sweat and tears into a news announcement. You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news. It’s game day and you’re ready to go. It’s your time to…

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Internal Videos

Best Practices for Creating Impactful and Cost Effective Internal Videos

We do a lot of external communications here at SHIFT – whether it’s securing editorial coverage, managing owned content like company blogs, implementing social media initiatives that engage key audiences and influencers or creating compelling, shareable infographics. Innovative internal communication is another unique challenge we’re often presented with by our clients. Whether it’s a large…

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Breaking into B2B Tech PR

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing…

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