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reaching influencers

A New Approach to Reaching Influencers

It’s no secret that the discipline of earned media has always played second fiddle to paid media — but that may be finally changing. We now have the ability to target opinion formers directly and use paid media to amplify their voice and distribute content, making the role of paid secondary to earned, owned and…

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AI

Thought Leadership Series: AI-Washing and PR, Part 1 of a Series

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology. Elon Musk’s portrayal of AI as an existential threat to humanity is a sharp contrast from Mark Zuckerberg’s view of AI as an augmentative, non-destructive force…

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