Talk to any SEO consultant about promoting your website, and they will tell you about the importance of link building. It always remained as one of the most prominent strategies in terms of organic SEO. Google also confirmed that link building is one of the two top ranking factors they consider. If you are planning to work on link building to increase your SEO value, it is essential to work on building quality links.
However, many SEO consultants, including both beginners and those with experience, tend to make many silly mistakes while working on link building campaigns. There are plenty of strategies available for creating backlinks to your site; however, to rank well on search engines, you should not just focus on the number of links, but the quality of your existing links as considered by Google.
Along with following the best link building practices, you need to also keep a close eye on avoiding any potential mistakes in link building, which may adversely affect your page authority and reputation. Here, we will discuss a few such adverse practices SEO’s follow knowingly or unknowingly in link building.
Building many links to irrelevant sites
It is a grave mistake SEO people tend to make to try and build a maximum number of links. You should first check and confirm the reputation of the site which you are trying to link to. If you link to a spam site or one which is blacklisted by Google, then you also may have to share the adversity.
So, it is essential to stay away from the websites with spam promotions, duplicate content, auto-blogging pages, etc. Sometimes, even the competitors’ SEO team may intentionally try to do this to cause an ill repute to you, so you need to keep a check of the link structure and ensure no such adversities act upon you.
Avoiding no follow links
No-follow links are another black-hat linking practices, which you need to stay away from. Expert SEO consultants know that it is a waste of time if you are trying to optimize your page for Google even though it works to some extent on Bing now. So, instead of spending much time on it, you can reinvest your time more effectively in creating some good quality do-follow links to enhance incoming traffic. There are a lot of ‘do follow’ forums which guide for real backlinks, which you can focus on to make the task easier.
Buying links in bulk
People used to do this before the Penguin algorithm update by Google. There were a lot of providers offering links in bulk to enhance your SEO value. It worked well at a time, but now this is considered as one of the most adverse SEO practice by leading search engines, and you will instantly get blacklisted for doing so.
You can refer to the Google webmaster guidelines and see that it warns against bulk link buying practices. As the users simply like to get the most natural, generic links to gather genuine information, Google also made it clear that selling or buying links will be considered as a spam practice, which the users should abstain from.
Linking to high-PR type domains only
It is apparently an excellent practice to get some high-quality PR website backlinks to enhance your authority. However, merely trying to get links from such sites only will not yield any good results. The best SEO link building practice is to keep a fair mix of low and high-quality PR sites links to enjoy optimum results. It may be identified as an intentional effort if you try to build links only through high-PR sites, so you need to do it in a balanced way to sound authentic.
Link anchor text without keywords
Anchor text plays a crucial role in link building. If you can use the target keywords efficiently, then the anchor text itself can act as an SEO element. This will help the users also identify what the link talks about also help enhance your page ranking for that particular keyword. Avoid the standard link texts like ‘click here’ or ‘get more details’ type anchor texts.
Another common issue everyone seems to make out is trying to build hundreds of links overnight. With this activity, your site may be recognized as a link farm by the search engine bots, which they may identify as spamming and get rejected. So, the rapid building is not a welcoming strategy in terms of efficient link building. Link building is a task with no easy and quick short-cuts to reach to success, but only being ‘slow and steady’ wins this race.
Derek Iwasiuk is a link strategies and SEO practitioner who used to write blog articles on helping guide for real backlinks and positive search engine marketing strategies for small businesses.