Facebook, Twitter and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here is the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence.
According to USA Today, Pinterest approached $1 billion in ad revenue which is a major milestone for the company. There is even a prediction that the company is pushing toward an IPO in 2019. Pinterest is a huge opportunity for brands as the company also saw a 40% increase of monthly active users over the last year.
Check out some of the latest stats:
- Currently reaches over 200 million users
- 50% of users come from outside the U.S.
- 80% of users access Pinterest on their mobile phones
- Over 100 billion pins have been pinned to date
- 50% of Millennials use Pinterest every month
- 1 out of every 2 pinners made a purchase after seeing a promoted pin
What does this all mean for brands? Potential.
Insights are Key
Pinterest recently introduced new insights for advertisers. This allows marketers to see high-level information about their company’s audience and all Pinterest users for the last 30 days. Audience insights are broken down into categories: interests, age, gender, location and device. You and your company can get a deeper understanding of what and how people discover new ideas and brands on Pinterest. Take a look at your insights now to see how you can better market to your audience.
Gen X Dominates
Millennials are all the talk these days, but they are not the biggest spenders. Gen X takes the lead in that category. Many believe Gen X is the forgotten generation in marketing. This generation has 75% more spending power than Millennials and has an average household net worth of $130k. Pinterest is a huge platform for brands targeting those looking to plan the next step of their lives — empty nesting and retirement.
Lessons in the Seasons
Branded pins should be centered around the seasons and current trending events. According to Pinterest, “Pins about seasonal topics can drive 10x higher aided awareness than Pins that aren’t as timely.” As summer slowly comes to close, take advantage of trends like back-to-school, apple season and fall.
Why do you use Pinterest? What kind of exciting insights have you and your brand found?
Leave your thoughts and ideas in the comments below!