Social Media Negative Feedback

Dealing with Negative Feedback in Social Media Like a Pro

The social media presence of a brand attracts different reactions from people, and hence, getting negative feedback on your page shouldn’t come as a surprise to you. The time you take to respond to them, your reaction, the customer experience and the final solution you provide to criticism are vital. Your response determines the impression…

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Technology Law Graphic

This Week in Tech: Law & Order Edition

While the SHIFT San Francisco office wasn’t obsessing over the penultimate Game of Thrones episode or bemoaning this week’s atmospheric river-fueled rainstorms, we got swept up in the news of the week. These are some of the stories that our B2B tech teams have been talking about: California Privacy Law With GDPR still fresh in…

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tv news studio set

How to Pitch (and Secure) Broadcast Media

Lights. Camera. Action! This month kicked off with one of our clients being featured LIVE on FOX 2 News Bay Area. The lights were on, the camera was rolling, and the we got major air time amongst the cream-of-the-crop media. They all want it: these top-tier broadcast hits. But how do us PR folks get it?…

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This Week in Tech: Facebook’s cofounder calls for a break up

This Week in Tech: Facebook’s cofounder calls for a break up

It was an interesting week for tech news – Facebook’s CEO was blasted by an old friend in The New York Times while the folks at Google put on their biggest conference of the year. In case you missed anything, here’s a breakdown of the stories that our B2B tech teams were paying attention to:…

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Tips for New Job Seekers

It’s Graduation Season: Tips For New Job Seekers

Graduation season is upon us, and with that brings a new class of job seekers. Whether you’re graduating this year or not, looking for a job or internship can be overwhelming. From resume prep, to online or in-person networking, to the interview process and beyond, it may feel like there are so many possible pitfalls.…

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Healthcare PR Copy

Signs Your Creative Health Care Campaigns Will Resonate With Your Consumer

“We need to get creative.” If you’re a health care communicator, you’ve probably heard (or said) this phrase a number of times. When tasked with sharing clinical findings, medical recommendations and trial data with those who need it most in a way that resonates and cuts through the clutter, “be creative” becomes the health care…

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This Week In Tech Image

This Week In Tech: Security & Privacy Edition

It’s a busy season for the tech industry’s big names … privacy and security were front and center at Facebook’s F8 developer conference and Google is giving users more control over the data it retains. These are some of the stories that our B2B tech teams have been monitoring throughout the week: Developers Get Preview…

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Tiger Woods Ambassador Nike

What Can We learn from the partnership between Tiger Woods and Nike?

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the…

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This Week In Tech Facebook Prepares to Pay for Privacy Missteps

This Week in Tech: Facebook prepares to pay for privacy missteps

Welcome back to SHIFT’s weekly roundup of the most notable news in the world of technology. Not the busiest week for tech news, although there were still some interesting stories to keep an eye on. Here’s the run down:   Facebook ready to pay major fine The social media giant has set aside $3 billion…

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Joy in measurement

Sparking Joy With Measurement

April is a month for getting organized and clearing clutter. Sorting through paperwork for taxes. Writing Q1 wrap reports one minute and detailed activity plans the other. We’re getting into the weeds in our gardens and spring cleaning our minds, homes and businesses. And when it comes to spring cleaning, organizing and clearing clutter, it’s…

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