PR Panel Recap Agency Life And What It Takes To Thrive In The Industry

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued…

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Good News Working Moms- Having a Job Will Benefit Your Kids in the Long Run

Good News Working Moms: Having a Job Will Benefit Your Kids in the Long Run

If you’re like me, even though you are proud of your career, and enjoy heading into the office (most days), you still harbor some guilt for leaving your little ones at home each day. It gets especially hard when they are big enough to hang onto your leg while looking at you with pleading eyes…

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Social Content Scraping Apps and Algorithms Under the Microscope

Social Content Scraping Apps and Algorithms Under the Microscope

Babysitter Bias Woes for Social Media Platforms Amidst another torrid week for Facebook on a number of fronts, the company and social media rival Twitter also had to deal with the controversy surrounding babysitting app Predictim. The app scrapes the social media profiles of prospective nannies and provides an assessment of whether they pose a…

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Welcome to the Family, Cherry!

Another exciting time in the AVENIR GLOBAL family! AVENIR GLOBAL, SHIFT’s parent company, announced Monday the acquisition of Cherry, a large independent healthcare creative agency located in the U.K. “We are delighted to welcome Cherry to the AVENIR GLOBAL family. From brand strategy to social and interactive, our teams will be able to draw on…

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Agency Life interview

Agency Life: An Interview with Julie Staadecker

What does it take to climb the ranks at a PR agency? Creativity, perseverance and initiative, according to Julie Staadecker, a vice president in Boston’s consumer practice. Julie got her start in PR straight out of college as an Account Coordinator and never looked back — taking the Boston PR scene by storm and quickly…

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How To Implement Effective Email Marketing Strategies

How to use email marketing in the most effective way

Email marketing is the practice of sending information to groups of people via e-mails. And despite being around for aeons compared to some of digital marketing’s most recent innovations, it is still widely used in businesses across a variety of industries. Although email marketing is indeed still relevant today, there are certain things you need…

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Black Friday 2018- Consumer Shopping Trends From Google

Black Friday 2018: Consumer Shopping Trends From Google

Black Friday as we know it today has been around since the early 1980’s, when big box stores revitalized the “holiday” to mark the first official day of the holiday shopping season. It’s origins are much less bright and shiny – the term was originally coined back in 1869 when the US gold market crashed…

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3 Categories of PR and Earned Media

All earned media, like all public relations efforts, are not the same. To start thinking about the broad categories of earned media today, let’s go back to basics. Here’s the gist: Broadly, the primary purpose of media is to generate audience, to start buzz, to create awareness. Media brings people to your doorstep, curious to…

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Axon Communications Turns 15!

November marks 15 years that AXON Communications, an AVENIR GLOBAL firm, has been serving some of the largest healthcare companies in the UK and beyond. Ranked one of the top five largest healthcare communications consultancies in the UK, AXON launched in 2003 when International Managing Partner Ralph Sutton got started in his own home —…

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The Essential Elements of an Effective Pitch

The Essential Elements of an Effective Pitch

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s…

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