weekly tech news privacy

This Week in Tech: Privacy Edition

Fall has finally set in across San Francisco, and we’re nursing our PSLs as we brace ourselves for the onslaught of Dreamforce, which will overtake SoMa (and the whole city, TBH) next week. Here’s what caught our attention this week as we finalized schedules and briefing books: Paging Dr. Google? This week, the Wall Street…

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shift new client wins five stars

SHIFT Accelerates Momentum Behind New Client Wins

SHIFT has experienced a surge in growth adding more than a dozen names to its roster of industry-disrupting clients in health technology, fintech, B2B and consumer in the past six months. Notable client wins include Claroty, Aiforia and Self. The momentum comes amid a new chapter for the agency, which recently announced Rick Murray as…

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PR Writing

Three Steps to Simplifying Your PR Writing

As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials – these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal. Ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. Here are ways to break the…

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facebook like button tech news

This Week in Tech: So long, Facebook. Hello FACEBOOK!

It’s Friday – you know what that means. Here’s your weekly rundown of the top tech stories our PR teams have been paying attention to: Facebook rebrands Facebook announced a rebrand this week as it continues to face calls for a government-led breakup (along with a string of nonstop controversies). The social media giant will…

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this week in tech clock

This Week in Tech: Fall Back Edition

With Halloween in the rearview mirror, SHIFTers are getting ready for the fall conference season, 2020 campaign planning and looking forward to our annual SHIFTgiving potluck. Here is some of the news that caught our attention this week – and don’t forget to turn your clocks back an hour on Saturday night! Twitter Bans Political…

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this week in tech quantum computing

This Week in Tech: Google Reaches Quantum Supremacy, Zuckerberg Goes To Washington And More

Happy Friday everyone. It’s been a busy, wild week in the world of tech news. But don’t worry – we’re here to make sure you didn’t miss anything. Here’s a rundown of the top stories our PR teams have been paying attention to: Say hello to quantum supremacy Google says that it has built a…

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shift oktoberfest

Oktoberfest + SHIFT = SHIFToberfest

Fall is in the air, and the leaves are starting to turn shades of amber and gold. That lovely time before the brutality of Winter arrives, the flannel starts rolling out, and beers go from Shandy to Märzen. Last week at SHIFT Boston, thanks to our awesome Culture Committee, we celebrated the spirit of Oktoberfest with…

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Inside SHIFT: Looking Back At One SHIFTer’s First Year

I have learned so much in the last 365 days (approximately 260 “work days”) that it’s hard to know where to start when it comes to wrapping it up in a quick blog post. SHIFT, and working in an agency, has given me the opportunity to learn about everything from semiconductors to digital invitations to…

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tech worker walkouts

This Week in Tech: WeWork, Walkouts and Wheels Edition      

Fall marches on at SHIFT … this week, Boston celebrates Octoberfest, New York has Yankees fever and San Francisco is all about the 49ers. Here are a few other things that caught our attention this week: Tech Worker Walkouts Increasingly, employees at some of the world’s largest tech companies are using their collective power to…

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this week in tech cryptocurrency libra

This Week in Tech: Tough times for Libra

It’s Friday – time to read about all the tech news you may have missed throughout the week. Here’s what we’ve been keeping an eye on: Trouble for Libra I wrote about the introduction of Libra back in June – Facebook’s planned cryptocurrency that has received it’s fair share of criticism. Well, it had a…

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