This Week in Tech-From Facebook to facial recognition -min

This Week in Tech: From Facebook to facial recognition

Happy Friday … We’ve successfully made to the end of week 12 of 2019. Here’s what grabbed our attention over the past seven days in B2B tech: In Plain Sight In security news, Facebook acknowledged it had stored millions of user passwords in a plain text file, affecting logins for Facebook, Facebook Lite and Instagram.…

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The Reward of Giving Back-

The Reward of Giving Back

As busy PR professionals, it is certainly easy to get caught up in the everyday work cycle. Whether it’s facilitating media briefings or pitching your client’s latest developments, our minds are always racing as we are constantly thinking one step ahead. In the bustle of our busy professional lives, it’s important to take a step…

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Q&A: Finishing College and Beginning in an Agency

Q&A: Finishing College and Beginning in an Agency

If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply…

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This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

This Week in Tech: Down Goes Facebook, and More Talk of Breaking Up the Giants

Welcome back to your favorite tech news roundup series. It’s been a long week, but it’s finally Friday and time to read all about the stories our b2b PR teams have been keeping an eye on: Elizabeth Warren Vs. Big Tech In a Medium post, the senator from Massachusetts detailed her presidential platform for breaking…

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RSA Conference News Round Up-min

RSA Conference News Round Up

For nearly two decades, SHIFT has been supporting the world’s largest cybersecurity event: RSA Conference. The 2019 event took place last week at San Francisco’s Moscone Center and the SHIFT team was on site along with 42,500+ attendees and 700+ exhibitors in what was a very successful week. While each year is unique, the show…

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Email Marketing in PR

The role of email marketing in public relations

Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale. Certainly, you can direct message someone on Twitter or private message someone on Facebook or pick up the phone…

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This Week in Tech: Huawei v U.S., Azure v AWS

This Week in Tech: Huawei v U.S., Azure v AWS

It’s been a busy week for enterprise tech – if you work in security or cryptography, it’s been all hands on deck for the RSA Conference. SHIFT has supported the conference for 15 years, and that team will have a recap of the event next week. Until then, here’s what grabbed our attention this week…

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Public Speaking for PR Pros

Public Speaking Tips for PR Pros

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have a fear of public speaking. You could almost say being nervous before a presentation is the “normal” reaction in today’s judgmental world. But it doesn’t…

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Lights, camera… freeze? How to ace your next interview

Lights, camera… freeze? How to ace your next interview

A version of this post originally appeared on the NATIONAL blog, an AVENIR GLOBAL company. Imagine you’re on live television giving an interview and it happens: The journalist asks a question and you don’t have an answer. For those of us who serve as spokespeople, being caught off guard during an interview is what nightmares are…

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This Week in Tech- 5G takes over MWC, and here comes the RSA Conference

This Week in Tech: 5G takes over MWC, and here comes the RSA Conference

Welcome back to our weekly tech news roundup – the tech trends and stories that our B2B PR teams were monitoring this week. RSA Conference is finally here It’s the Friday before the RSA Conference – are you ready for it? The conference is a longtime SHIFT client, so we know better than anyone that…

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