Christopher Penn is SHIFT’s vice president of marketing technologies. Penn has been featured for his leadership in new media and marketing in many books and in publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and U.S. News & World Report, and on television networks such as PBS, CNN, CNBC, Fox News and ABC News. In 2012, Forbes Magazine recognized him as one of the Top 50 Most Influential People in Social Media and Digital Marketing.
Prior to joining the agency, Penn was the director of inbound marketing at WhatCounts, an email marketing company, as well as co-founder of the groundbreaking PodCamp New Media Community Conference. In addition to his duties at SHIFT, Penn is co-host of the Marketing Over Coffee marketing podcast. He is also an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco.
Penn is the author of Marketing White Belt: Basics for the Digital Marketer.