Once upon a time, earned media strategy could be summarized as this: buy a reporter a drink or three, get media attention, get noticed, and hope that it had some impact on your business. Those days have come and gone. Marketers, executives, and the Big Data crowd demand more of every media effort these days, from earned media to paid advertising to brand marketing. Every channel must be able to prove its performance and show how it improves the business overall.
In this eBook, you’ll learn:
Download PAID EARNED OWNED SHARED: The Media Recipe for Audience Conversion today and get the recipe for your audience building success! There are two ways to get it.
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