Download Scaling Innovation

scaling innovation.pngWhy is innovation important?

What is innovation?

How do we build innovation into our marketing efforts?

As presented at recent conferences, SHIFT VP of Marketing Technology Christopher Penn answers these questions in Scaling Innovation. You’ll learn:

  • The LEAD Framework for implementing innovation
  • The scientific method as applied to marketing
  • How SHIFT developed its innovative SCALE reporting software

Download your copy here and enter to win a SCALE report for your organization!

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