Cultivating Influence

Influence is one of the most used, yet least understood ideas in social media marketing. What constitutes influence? Who has it, and who doesn’t? Is influence simply who has the most followers?

In this book from SHIFT Communications, you’ll learn:

  • The origins of influence
  • How influence works, psychologically
  • The four characteristics of great influencers
  • How to do influencer outreach
  • How to measure the impact of your influencer campaign

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