Social Media evolved from “engagement for its own sake” to “show me the ROI of engagement.” And that’s fine by us.
When Social Media was everyone’s favorite Shiny Object – when The Cluetrain Manifesto was required reading – we espoused engagement as an end in itself. Nowadays the world moves pretty fast and resources are limited. We get it. At SHIFT, we use data-driven insights to determine how to maximize Social Media activities for ROI. And you can trust us since our team is “born digital,” and we’re social natives in the PR world, having created both the Social Media Press Release and the Social Media Newsroom.
SHIFT’s teams are your social eyes and ears, directly managing and scaling your social audience and influence. Our teams develop and iterate content for any channel (Twitter, LinkedIn, FB, Instagram…) that engages influencers directly with your brand.
We have a vetted process, from initial crisis plan creation to real-time monitoring and issue escalation, to longer term issues management. No matter if it’s a B2B software failure or a B2C product recall, SHIFT helps you weather the storm.
SHIFT identifies the influencers that matter, helps you pick and manage the right channels, and plans out your messaging cadence in order to establish, grow and engage your audience.
We’ve developed social media policies for Fortune 500 companies, and run programs for the gamut of companies from Johnson and Johnson to T-Mobile to Citrix. We understand how to motivate your staff to stay compliant and become confident social ambassadors.
Social contests and promotions aren’t simply “offer and they will come” situations. They need deep audience understanding, compelling content and strict FTC guideline adherence. SHIFT has executed both hyper-local and national programs that bring fans to your brand.
Every social platform has its own tone and protocol. SHIFT knows that what works on Facebook isn’t right for LinkedIn. We answer questions like “how visual should we be?” “What’s the right mix of promotional vs. educational messages?” “What’s working on each channel?”
The days of the social “free ride” are over. Leveraging social to advertise directly to your audience is a strategic PR initiative. SHIFT manages the entire process, from ad design and audience definition to bidding and measurement across any channel or platform
© 2017 SHIFT Communications