Social Media

Social Media evolved from “engagement for its own sake” to “show me the ROI of engagement.” And that’s fine by us.

When Social Media was everyone’s favorite Shiny Object – when The Cluetrain Manifesto was required reading – we espoused engagement as an end in itself. Nowadays the world moves pretty fast and resources are limited. We get it. At SHIFT, we use data-driven insights to determine how to maximize Social Media activities for ROI. And you can trust us since our team is “born digital,” and we’re social natives in the PR world, having created both the Social Media Press Release and the Social Media Newsroom.

Community Management

SHIFT’s teams are your social eyes and ears, directly managing and scaling your social audience and influence. Our teams develop and iterate content for any channel (Twitter, LinkedIn, FB, Instagram…) that engages influencers directly with your brand.

Social Media Crisis Communications

We have a vetted process, from initial crisis plan creation to real-time monitoring and issue escalation, to longer term issues management. No matter if it’s a B2B software failure or a B2C product recall, SHIFT helps you weather the storm.

Social Media Strategy

SHIFT identifies the influencers that matter, helps you pick and manage the right channels, and plans out your messaging cadence in order to establish, grow and engage your audience.

Social Media Policies and Procedures

We’ve developed social media policies for Fortune 500 companies, and run programs for the gamut of companies from Johnson and Johnson to T-Mobile to Citrix. We understand how to motivate your staff to stay compliant and become confident social ambassadors.

Social Media Marketing

Learn how SHIFT approaches the complex, sometimes confusing world of social media marketing, from analytics to execution. See some perspectives, read case studies, and engage us to run your social media marketing program.

Social Promotions and Contests

Social contests and promotions aren’t simply “offer and they will come” situations. They need deep audience understanding, compelling content and strict FTC guideline adherence. SHIFT has executed both hyper-local and national programs that bring fans to your brand.

Social Content Creation

Every social platform has its own tone and protocol. SHIFT knows that what works on Facebook isn’t right for LinkedIn. We answer questions like “how visual should we be?” “What’s the right mix of promotional vs. educational messages?” “What’s working on each channel?”

Social Ad Development and Execution

The days of the social “free ride” are over. Leveraging social to advertise directly to your audience is a strategic PR initiative. SHIFT manages the entire process, from ad design and audience definition to bidding and measurement across any channel or platform

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