PR Services

At its heart, Public Relations is about earning the trust of stakeholders, leading to business success. Reputation drives revenues.

Most clients come to PR agencies for Media Relations. That’s fine. Getting your company buzz with business press is awesome and worthwhile. But that’s table stakes. Any decent agency should be able to compile column inches.

As a data-driven PR firm, we amplify the Media Relations successes deemed most impactful to your business objectives, with services including Earned Media Advertising, Digital Syndication and Social Media.

Media Relations

Earned media is crucial to your reputation and it’s the center of every client program. Even as reporters and bloggers move daily, SHIFT’s hard won reputation as a “no BS, real value” agency means those relationships travel and translate into consistent coverage.

Analyst Relations

Analysts provide key market insights and valuable endorsements, and are essential to round out reporter stories. SHIFT knows how to cultivate introductions and design mutually beneficial relationships that scale with you and don’t break the bank.


Media just don’t attend as many live events these days. SHIFT times and positions your news to stand out, knows which reporters will “cover” events remotely, and seamlessly integrates social media strategies to get the most out of each event.

Content Creation

Infographics. Videos. White Papers. Blog Posts. Case Studies. You name it, we deliver it – any content that supports PR and Marketing. From concept design to final execution, developed by account staff in concert with our internal Creative Team.

Crisis Communications

Crisis communications starts with planning. Our process guides clients from plan creation to real-time monitoring and issue escalation, through longer term issues management. Be it a B2B software hack, a SaaS outage or a B2C product recall, SHIFT can navigate the storm.

App Launches

App launches mix the art of media relations with the science of paid promotion. We’ve successfully launched both B2B and B2C apps for companies such as Angel, CardStar, Editions (AOL), Hoover’s (a D&B company), Lionel Trains, McDonald’s, RealNetworks, StumbleUpon and Yelp.

Product and Company Launches

Launches shouldn’t be one-time events, rather the tent pole for much bigger campaigns. SHIFT’s approach pulls in your initial audience via thought leadership, preconditions the market pre-launch, and extends the value and life of your launch over multiple quarters.

Thought Leadership

Thought leaders are created, not born. They have vision, real opinions and the guts to stand out. The most successful ones also have a PR team that sniffs out story ideas, creates opportunities for new insights and makes theoretical ideas come to life.

Speaking Programs

With pay-for-play on the rise, the coveted earned speaking gig is of high value. SHIFT clients have keynoted at VentureBeat, moderated panels at ad:tech and appeared onstage at RSA Conference. We know the coordinators, the agendas and the messages that translate into stage time.

Awards Programs

Awards can give a startup instant credibility, elevate innovative products and move you to the front of potential buyers’ minds. Awards come from great products, great services and a great program that lands opportunities that matter to customers.

Message Development

Defining your story. Being compelling. Being concise. Answering “why should you care about my company” starts with messaging. SHIFT develops your voice for every audience (prospects, customers, employees, board members, the Street) and every platform (website, blog, social channels, media).

Media Training

The story is only as good as the messenger. It’s a journey from “marketing speak” to compelling interviews that the media trust.SHIFT coaches your executives along the path, from phone interview basics to broadcast readiness, in small group and individual sessions.

Global Reach

SHIFT has a strong, deep network of more than 60 trusted, rockstar agency partners within all key territories, spanning 40 different countries. Alongside our partners we are regularly executing cross-border campaigns for a third of our existing client base.

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