PR Services

Public Relations is the keeper of the brand, and must effectively communicate to every stakeholder, be it customers, executives, investors or the market at large.

A data-driven approach creates better PR programs. At SHIFT, we use our analytics capabilities to spot emerging trends that are ripe for media comment and campaigns, and help clients maximize the quality and quantity of press coverage and thought leadership with influencers, all the while measuring the impact obsessively.

We use equal measures of science and art to deliver PR success that also leads to business growth. SHIFT is all about combining genuine insight with creative storytelling to move the needle for clients.

Media Relations

Earned media is crucial to brand reputation and the center of every client program. Learn how SHIFT tackles the challenges of media relations, from traditional to new media, to generate maximum results and impact for our clients.

Analyst Relations

Analysts provide key market insights, valuable endorsements and are essential to round out reporter stories and drive brand reputation on social and with influencers. SHIFT knows how to cultivate and design mutually beneficial analyst relationships that scale with you and don’t break the bank.

Events

With media not attending as many events, SHIFT times and positions your news to stand out, expanding the audience with influencer research and marketing, knowing which reporters will “cover” events remotely, and seamlessly integrates social media maximize event exposure.

Content Marketing

SHIFT leverages data to design and execute content marketing programs across any platform. Leveraging the account team writing expertise with our and creative team, SHIFT can execute full scale content programs which include infographics, videos. white papers, blog posts, case studies and more.

Crisis Communications

Crisis communications starts with planning. Learn how our process guides clients from plan creation to real-time monitoring and issue escalation, through longer term issues management. Be it a B2B software hack, a SaaS outage or B2C product recall, SHIFT helps navigate any crisis communications storm.

App Launches

App launches mix the art of media relations with the science of paid promotion. We’ve successfully launched both B2B and B2C apps for companies such as Angel, CardStar, Editions (AOL), Hoover’s (a D&B company), Lionel Trains, McDonald’s, RealNetworks, StumbleUpon, and Yelp.

Product and Company Launches

Product and company launches aren’t onetime events. Rather they are the tent pole for a much bigger public relations campaign. SHIFT’s approach pulls in your initial influencer audience via thought leadership, preconditions the market pre-launch, and extends the value and life of your launch over multiple quarters.

Thought Leadership

Thought leaders have vision, real opinions and the guts to stand out. The most successful ones also have a PR team that designs a platform for them, driven by effective content marketing and engaging influencers, resulting in opportunities for new insights and ideas that come to life. Learn how SHIFT helps build thought leaders.

Influencer Marketing

Learn how SHIFT approaches influencer marketing, from identification to management. We’ve managed influencers for the largest brands every household knows, such as Toyota, T-Mobile, and more.

Speaking Programs

With pay-for-play on the rise, the coveted earned speaking opportunity is of high value. SHIFT clients have keynoted at VentureBeat, moderated panels at ad:tech and appeared at RSA Conference. We know the coordinators, the agendas and the messages that translate into stage time.

Awards Programs

Awards can give a startup instant credibility, elevate innovative products, and move you to the front of potential buyers’ minds. Awards come from great products, great services, and a great program that lands opportunities that matter to customers.

Message Development

Answering “why should you care about my company” starts with messaging and sets the stage for successful influencer and content marketing. SHIFT develops your voice for every audience (prospects, influencers, customers, employees, board members, the Street) and every platform (website, blog, social channels, media).

Media Training

The story is only as good as the messenger. It’s a journey from “marketing speak” to compelling interviews that the media and influencers trust. SHIFT coaches your executives along the path, from phone interviews basics to broadcast readiness, in small group and individual sessions.

Global Reach

SHIFT has a strong, deep network of more than 60 trusted, rockstar agency partners within all key territories, spanning 40 different countries. Alongside our partners we are regularly executing cross-border campaigns for a third of our existing client base.

Back to Top