Zeo Wakes Up to a New Mobile App

By creating early buzz with roadshows, offering pre-briefings to core influencers and facilitating hands-on reviews, Zeo received 23 million+ impressions, 1,200 video downloads, 10K+ consumer, media and influencer tweets, all during the first week of the launch. Sales for Q4 in 2011 were 10 times what they were for Q4 in 2010.

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39 pieces of gift guide coverage with more than 66 million total impressions led to an intense web site traffic spike Dec. 22-25, 2011. The campaign earned PR industry recognition by the PR Daily Awards, Sabre Gold Awards, and PRWeek magazine.

SHIFT Communications PR image
SHIFT Communications PR image
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