Content Marketing for Winners

For consumers, taxes are both dreaded and boring – but they only need to think about it once a year. Well, to them that’s a good thing. But for brands playing in this space, they struggle with remaining relevant past that dreaded April 15th deadline.

In January 2012, the Block Talk blog was re-launched and introduced to the online world as the new destination for personal finance. Our remit includes introducing content from emerging financial writers via the blog, as well as working with H&R Block to develop and market infographics that tell a unique personal finance or tax story with pictures, tying it all into key moments in time that invoke online conversation.  As one example, SHIFT’s Creative Services team created the following graphics for the Block Talk post The Strange Tax Deduction Hall of Fame.


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