App launches are great. But that’s not all there is to it. What if your entire business depends on the ongoing popularity of your mobile app? What if you need to stay in the Top 100 of the Apple App Store to stay in business?
That was the challenge presented by CardStar, a handy app for storing consumers’ loyalty cards (grocery store, gym, etc.) … Week after week, the #1 priority was to remain in the Top 100 Most Popular Apps.
Through a combination of blogger giveaways, consumer sweepstakes, savvy tradeshow programming, device-specific new launches, and hardcore industry-by-industry influencer engagement, SHIFT succeeded in its task. CardStar not only never dropped from the Top 100 on our watch, but also increased its total user base 229% – to over 1.3M+ users in the first year of the engagement.