Technology Public Relations | Media Relations Services

Media Relations

SHIFT Media Relations

As you would expect from one of the nation’s fastest growing independent public relations agencies, we are pretty darn good at media relations.

Not the slap-out-a-press-release and send-a-follow-up-email kind of hype, but strategic media relations that deliver on your objectives.

Social media tools are an important component of all of our technology public relations programs. We’d be happy to tell you about our innovations.

Media Strategy

Our media relations programs start by understanding your unique objectives – to secure funding, build a brand, generate sales leads, go public or become strategically acquired, etc.

Only then can we define your strategy and goals, craft a compelling message, proactively target the most influential media (including the blogosphere, YouTube, Facebook, etc.), secure face-to-face executive meetings, and measure your results.

Vertical Industry Media Relations

With more than 90 employees hailing from diverse disciplines and industries, we have long-standing media relationships at all levels throughout the technology and consumer industries. We work these connections to secure coverage that fits with your strategic objectives.

SHIFT’s staff of media relations professionals includes former journalists who know exactly what it takes to get your message heard, former corporate PR professionals that understand your challenges, and more than a few PR creative types that design innovative ways to get attention.

Analyst Relations

For our technology clients, analyst relationships are often the key to their success. Early introductions to these critical industry influencers can provide the endorsement that launches a new high-tech star. SHIFT’s media relations professionals facilitate analyst meetings that shape our clients’ corporate positioning; position product launches, and build open, ongoing communications.

SHIFT’s Boston and San Francisco offices are located near the leading technology analysts firms. Over the years we have met with analysts in just about every technology niche. We know what they are looking for, and coach our client executives to make a credible first impression.

Bottom-Line Results

SHIFT does what no other public relations agency dares to do: we measure our performance according to the impact that we have in driving your business forward.

Our proprietary LeadSensor service allows us to measure the impact our media relations programs have on your company’s revenue.

In the end, it is not inches of ink but ROI that determines your success.

SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known high tech and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass. and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com