High Tech PR Services- Knowledge

Programs: Start-Up/Company Launch

Start-Up/Company Launch programs are among the quickest, most efficient ways to introduce a new enterprise to its key market via public relations. These PR programs place your company in front of its key audiences to drive sales leads, build a network of distributors or marketing partners, win the endorsements of important influencers and attract new or additional investment.

<<Back

Programs: Market Entry/Repositioning

Market Entry/Repositioning programs introduce or refocus a company’s participation in a market or market segment – in essence launching the company into a new area or clarifying its position within its existing segment. These PR programs attract new participating distributors and dealers into your network, gain endorsements from powerful influencers and help with lead generation.

<<Back

Programs: Product Launch

Product Launch programs unveil your company’s new product or service to a new or existing audience, helping with lead generation for a groundbreaking solution, bringing new distributors/dealers to the table, winning endorsements from industry analysts in public reports and flashes to their clients and validating your innovation with third-party awards. To do it right, do it with SHIFT Public Relations.

<<Back

Programs: Brand Building

Brand Building programs build and reinforce the top-of-mind awareness among its key stakeholders through the aggressive development and management of a positive “name” or brand reputation. Smart public relations programs directly pave the way for marketing and sales success, support overall goodwill and validate and enhance company valuation. PR isn't just about press releases and clip books.

<<Back

Programs: Lead Generation

Lead Generation public relations programs drive sales, develop inquiries in interested parties and partners, stoke curiosities to generate request for demonstrations or pilot or beta trials and spawn requests for literature or more information.

<<Back

Programs: Investment Attraction

Investment Attraction programs help companies restock their funding reserves as they prepare for and undertake an initial public offering, secure first-time or new round venture capital financing or generate inquiries to entertain merger and acquisition opportunities.

<<Back

Programs: Reputation/Crisis Management

Reputation/Crisis Management programs, in good times as well as during times of challenge, directly address the concerns of key stakeholders, customers and regulators and take action to support and manage a company’s corporate reputation.

<<Back

SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known high tech and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass. and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com