Digital Video Productions

Video is one of the fastest-growing media used in social media community building. It’s hard to fake being genuine and transparent when trying to connect through a visual medium. People can see through scripted, over-produced, and controlled messaging. They want to be engaged through raw, honest, passionate and creatively captured-and-shared moments on issues that they connect with. It’s important to remember, first and foremost, that consumers and communities are not demographics, markets or influence groups – they’re people. They’re individuals. And their opinions matter.

From interviewing our clients customers & partners, taping keynote presentations to capturing open, hallway conversations. SHIFT will help create rich, authentic content available for clients to build, reach and expand their community.

Specifically, SHIFT can:

• Conduct executive interviews with clients, customers & partners
• Tape keynote presentations & capture open conversations
• Develop videos for blogs & Web sites, elevator pitches, product demos
• Develop digital case studies, video testimonials, “man on the street” spots
• Produce how-to videos and social video news releases
• Develop original video programming series
• Capture photos of executives networking with industry leaders at events

• home
• about us
• services
• clients
• contact
• blog

© 2010 SHIFT Communications PR www.shiftcomm.com

Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.