Consumer PR

Consumer Public Relations Strategy

Every SHIFT client has a unique public relations strategy. Whether your goal is to shift public opinion, build brand loyalty, introduce a new product, overtake a competitor, go global, or go public; we will put together a consumer public relations strategy and team that will help you reach your objectives.

From market research to message development to measuring your ROI, SHIFT’s fearless consumer public relations team will connect eyeballs to your products and services.

Message Development

Our consumer public relations pros will work with you to craft a message that is simple and easy to understand. One that stands out from the noise of the marketplace, and captures the attention of your target market.

And, we will make sure your message gets heard – again and again. Social media will play a big role in how we accomplish this goal.

Over the years we have built relationships with general interest media, national consumer magazines such as Playboy, Self Magazine, Rolling Stone and GQ, as well as a host of leading television and radio programs.

We’ll work to secure repeated editorial coverage, develop innovate online programs that generate buzz, secure endorsements from trusted messengers, and turn your customers into ambassadors.

Consumer Clients

SHIFT has worked with many of the world's leading consumer marketing companies in a variety of industries to develop and execute successful public relations programs. Our consumer public relations experience includes companies such as RealNetworks, Travelocity Emerging Brands, Yelp, Tiny Pictures, Frucall, NeatReceipts, Circleup, Shimano, UGOBE, Oakley, Powerset, Eurekster and GoFish as well as other clients in health care, cycling, robotics, wearable technology and social media.

Media Coverage

While we focus on bottom-line results rather than inches of ink, we also know how to beat our chests triumphantly. Our clients are frequently featured in publications such as USA Today, The New York Times and Wired Magazine, among others.

Bottom-Line Results

SHIFT’s proprietary LeadSensor service allows us to measure the impact our public relations programs have on your company’s revenue. We’ll arm you with the reports you need to shine in the boardroom, and we will even sit beside you when you deliver the good news.