Reputation Drives Revenue

When working with a PR firm, you never want to feel like a second-class client. You don’t want to feel like a chump when the sticker price changes month-to-month. You don’t want junior PR pros butchering your good name – nor do you want the counsel of cowards.

You want to work with the people you were told you’d work with – and see a clear connection between their efforts and your sales leads. You want to be able to prove that “Reputation Drives Revenue.”™

Which is why you need to work with SHIFT Communications.

Our approach:

		NO ANCHORS – Because most PR agencies rely on a few “anchor” accounts to pay the bills, clients get yes-men who are afraid to rock the boat. SHIFT will never pin its fortunes on a few outsized accounts.
		NO FEAR – Since SHIFT has no anchor accounts, staffers don’t have to worry about losing their jobs if they “say the wrong thing.” What clients get is true, unvarnished counsel based on years of real-world experience.
		NO CLOCK WATCHERS – The time & materials model favored by most firms is a license for “make-work.” At SHIFT, a flat, full-scope retainer ensures a non- stop program with NO budget surprises – whether you need 1 media tour or 10.
		NO BAIT & SWITCH – At SHIFT, you’ll never say, “Gee, the PR firm trotted out great people when they pitched us, but where’d they go?” At SHIFT, those rock stars you met during the pitch are the same rock stars you’ll actually work with to achieve impressive results.
		"NO BULL – A full-scope program performed at a flat rate, by an experienced team, for whom your account is big and important…this creates a “no B.S.” partnership focused on RESULTS.
		NO HYPE – Does your gut tell you there’s a better way to measure PR’s impact than “Ad Value Equivalency” or “Share of Voice?” Your gut is correct. We can show you how to track the origin of all the sales leads driven by your marketing and PR programs. You always suspected that “Reputation Drives Revenue.”