Watercooler signs with SHIFT

SAN FRANCISCO: Watercooler recently named Shift Communications its AOR to help raise its profile in the social networking space.

Created in 2007, Watercooler is a platform for sports and TV fans that allows users to access the application from social networking sites, including Facebook, MySpace, Bebo, Hi5, and Friendster, so that the content created with one post is duplicated on all the user’s sites.

Kevin Chou, CEO of Watercooler, said that more than 20 million have downloaded its application or joined its communities, but now it needs to focus on a branding plan.

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