SHIFT Communications Social Media Newsroom (BETA)
Copyright © 2007
Boston
Tel.: 617.779.1843
Email: Jim Joyal
San Francisco
Tel: 415.591.8402
Email: Parry Headrick
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“Mr. Penn, who isn’t looking for a job, got the idea for the social media résumé from Todd Defren of Shift Communications who created the social media press release, a template for a Web 2.0 news release that he made available free to others in the public relations industry.”
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Todd Defren created a collection of resources and posts for public relations 101. It encompasses social-media tactics, free online services that appeal to small businesses and creating a news release for an online community.
Scott Monty
relationship director, Crayon
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PR Agency SHIFT Communications Named Agency of Record for The Rubicon Project and Powerset
March 17, 2008
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