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With access to blogs, message boards and other media tools, consumers have ushered in the age of citizen journalism. They can report, critique and disseminate news and information, becoming an important part of the conversation.
That’s the premise behind the social media press release, which includes rich media along with text that targets consumers as well as journalists.
With the goal of making press releases more Web friendly, SHIFT Communications, a Boston-based PR firm, has designed a template that reduces the traditional text of a press release to bullet points while adding videos and links.
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SHIFT Communications, one of the fastest-growing national Public Relations firms, won THE coveted Stevie Award for being named Agency of the Year in The 2007 American Business Awards last night.
BOSTON: RealNetworks has consolidated its external PR capabilities by naming Shift Communications its US AOR.