New Media PR Bootcamp

Wednesday, April 15, 2009 to Thursday, April 16, 2009

Conference location:
Microtek-Chicago
230 W. Monroe Street, Suite 550
Chicago, IL 60606
(312) 236-3811

ON-SITE SEMINAR

Are you ready to learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media? Get a comprehensive overview of new media through easy-to-follow, step-bystep exercises designed to give digital immigrants hands on experience using new media tools and services, and digital natives a foundation of strategic knowledge to apply social media to organizational communications. Start at square one and get everything you need to develop and deploy new media and social media initiatives that deliver measurable results.

This seminar is offered in a Wi-Fi environment. Attendees bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services. Learn the basics of keyword discovery and use your keywords to set up a new media monitoring dashboard.Launch your own blog, set up and integrate a Flickr account, embed YouTube vidoe clips and learn to install third party widgets. Get practical knowledge on how to leverage these tools for external communications.

You will learn:

When to blog, comment or listen.
The business case for RSS, blogging and podcasting.
How to integrate new media into conventional public relations campaigns.
The basics of search engine optimization (SEO).
Podcast development, production and distribution.
About video-on-demand and webcasts.
About social bookmarking and networking.
How to use Twitter to tracks news and build communities.

INSTRUCTOR

Public relations executive and new media pioneer Eric Schwartzman is founder and chairman of iPressroom, managing director of Schwartzman & Associates, and executive producer of the award-winning PR podcast “On the Record…Online.” He has nearly 20 years of experience as a marketer and a public relations practitioner, specializing in helping clients integrate all aspects of Web-based communications into mainstream public relations, corporate communications and marketing campaigns.

For more information, please go to http://www.prsa.org/.

The 5th Annual New Communications Forum

Monday, April 27th through Wednesday, April 29th, 2009

Conference location:
The San Francisco Marriott
55 Fourth Street
San Francisco, CA 94103

Now celebrating its fifth year, New Communications Forum is the premier conference that brings together thought leaders and decision makers to discuss the impact of social media and emerging communication tools, technologies, and models on PR and corporate communications, marketing and advertising, media and journalism, business, culture and society.

The Forum provides an in-depth, hands-on exploration of the future of communications. In its five year history, it has come to be known as one of the world’s leading conferences focusing on the latest trends in new emerging media and communications platforms.

NewComm Forum is a focused conference specifically designed to teach communications professionals the strategy and tactics to effectively utilize the power of new media and communications tools and trends.

For more information, please go to http://www.newcommforum.com/2009/.

The 2nd Annual Social Media for Communicators Conference

Wednesday, March 11, 2009 to Friday, March 13, 2009

Conference location:
Encore at Wynn Las Vegas
3131 Las Vegas Blvd. South
Las Vegas, NV 89109

The Social Media Revolution has arrived and it is here to stay.

Whether you’re new to social media or an early adopter—spend three days in the desert with leading social media thinkers, speakers and practitioners and learn how to:

Identify the right social media tools for your organization and avoid costly mistakes

Produce “reality TV-style” videos to capture candid, authentic messages which help your executives connect with employees

Build an online newsroom that will deliver your message and get journalists using your site as a source for news

Seamlessly add the power of social media to your traditional media efforts to effectively communicate during a crisis

Measure the ROI of your social media efforts to get buy-in from your execs

Bridge the gap between your employee publication and intranet—with great writing, photos, podcasts and videos

Finally answer the question: to blog or not to blog

Plus, take advantage of these conference extras: Add to your skills with two pre-conference sessions on videos done right and crafting a social media press release. And, if you’re just getting started in the Web 2.0 world, you can attend an all-day social media boot camp with technology guru Shel Holtz.

Make sure you don’t get left behind!

For more information, please go to http://www.ragan.com/.

South by Southwest Interactive Conference

Friday, March 13, 2009 to Tuesday, March 17, 2009

Conference location:
Austin Convention Center
500 E Cesar Chavez Street
Austin, Texas 78701

What is the SXSW Interactive Festival?
The SXSW Interactive Festival offers five days of panels, keynote discussions, Trade Show, and exciting evening events. Attendees benefit from hands-on, how-to training as well as long-term, big-picture analysis in an atmosphere that charges creativity and out-of-the-box thinking. More to the point, coming to SXSW Interactive is a great way to recharge your creativity.Where does the SXSW Interactive Festival occur?
Daytime panel programming (as well as the Trade Show & Exhibition) takes place at the Austin Convention Center (500 E. Cesar Chavez) in downtown Austin. Evening events occur at various nightspots around the city.Who attends this event?
SXSW Interactive appeals to uber-geeks and digital creatives who push the cutting edge of technological change. The event appeals to content developers, web designers, programmers, bloggers, wireless innovators, gamers, tech entrepreneurs, investors, and educators. Even if you are not a technical person, you will benefit from the outside-the-box thinking that thrives at SXSW.
What kind of topics are covered at the event?
Panel topics cover everything from web design, usability, and blogging to wireless innovation and new technology business models. Other panels focus on more general topics that are nonetheless relevant to the digital creatives who attend SXSW Interactive. Discovering new ideas that lead us to a better future is the underlying theme on all of this programming.

For more information, please go to http://sxsw.com/.