http://www.shiftcomm.com/newsroom Social Media Newsroom Fri, 20 Aug 2010 15:44:55 +0000 http://backend.userland.com/rss092 en DENVER: Quiznos hired Shift Communications as consumer AOR, effective January 2010. The sandwich shop chose Shift out of five agencies that were part of a multiple-round RFP at the end of 2009. Quiznos is specifically looking to broaden its social media efforts as an integrated part of its PR and communications, ... http://www.shiftcomm.com/newsroom/?p=132 Former Marketwire Sales Executive Melanie Collins to Attract High Profile PR Accounts in New York & Boston Markets March 3, 2010 Share This http://www.shiftcomm.com/newsroom/?p=131 Award-Winning Technology and Social Media PR Firm Poised to Add Shine to Big Apple's Public Relations Industry January 22, 2010 Share This http://www.shiftcomm.com/newsroom/?p=130 Independent Research Firm Recognizes PR Agency SHIFT Communications in Social Marketing Report December 15, 2009Share This http://www.shiftcomm.com/newsroom/?p=129 Club Med Taps SHIFT Communications as PR Agency of Record August 10, 2009Share This http://www.shiftcomm.com/newsroom/?p=127 PR Agency SHIFT Communications & Whitley Media Launch ClickableNow.com, Enabling 20+ Million Twitter Users to Add Live Links to Profile Backgrounds May 6, 2009 Share This http://www.shiftcomm.com/newsroom/?p=126 PR Agency SHIFT Communications Offers Fortune 1000 a Trusty "Bridge to Social Media" May 6, 2009Share This http://www.shiftcomm.com/newsroom/?p=125 New Media PR Bootcamp Wednesday, April 15, 2009 to Thursday, April 16, 2009 Conference location: Microtek-Chicago 230 W. Monroe Street, Suite 550 Chicago, IL 60606 (312) 236-3811 ON-SITE SEMINAR Are you ready to learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media? Get a comprehensive overview of ... http://www.shiftcomm.com/newsroom/?p=124 The 5th Annual New Communications Forum Monday, April 27th through Wednesday, April 29th, 2009 Conference location: The San Francisco Marriott 55 Fourth Street San Francisco, CA 94103 Now celebrating its fifth year, New Communications Forum is the premier conference that brings together thought leaders and decision makers to discuss the impact of social media and emerging ... http://www.shiftcomm.com/newsroom/?p=123 PR Agency SHIFT Communications Announces Digital Marketing Practice March 30, 2009Share This http://www.shiftcomm.com/newsroom/?p=122 PR Agency SHIFT Communications Adds Four New Clients in Boston and San Francisco February 23, 2009Share This http://www.shiftcomm.com/newsroom/?p=121 The 2nd Annual Social Media for Communicators Conference Wednesday, March 11, 2009 to Friday, March 13, 2009 Conference location: Encore at Wynn Las Vegas 3131 Las Vegas Blvd. South Las Vegas, NV 89109 The Social Media Revolution has arrived and it is here to stay. Whether you’re new to social media or an early adopter—spend three days ... http://www.shiftcomm.com/newsroom/?p=119 Social Media Marketing E-Book From PR Agency SHIFT Communications Offers Rapid Ramp Up for Marketers February 11, 2009Share This http://www.shiftcomm.com/newsroom/?p=118 February 3, 2009 By Todd Defren Dear CEO, I am really happy to hear that you're getting excited by the concept of social media. There's no question that the principles of social media—in short, embracing a candid and ongoing dialogue with users—constitute an unstoppable trend. Meanwhile, the tools of social media (blogs, ... http://www.shiftcomm.com/newsroom/?p=117 Social Media Marketing eBookShare This http://www.shiftcomm.com/newsroom/?p=115 January 20, 2009 BOSTON, MA - NEWS FACTS -- SHIFT Communications announced today that it has been selected as the PR Agency of Record for Powered, Inc., an organization that delivers comprehensive ROI-based social marketing programs that drive conversations between consumers and brands. Powered's customers include companies like HP, iVillage, Atkins, ... http://www.shiftcomm.com/newsroom/?p=114 By Aarti Shah January 5, 2009 NEW YORK: Virgin Mobile has named SHIFT Communications as its AOR. The agency will focus on broadening the company's message to fit with the current economy, as well as promote its expanded offerings. Virgin Mobile offers prepaid and pay-as-you-go cell-phone coverage, but the company added post-pay service ... http://www.shiftcomm.com/newsroom/?p=113 By Todd Defren December 15, 2008 Peter Kim, the former Forrester analyst, was kind enough to invite me to join several other smart folks in looking ahead to Social Media’s likely evolution in 2009. “Community and collaboration are wonderful things,” he says. And then I realize that the 14 voices Peter’s lassoed into ... http://www.shiftcomm.com/newsroom/?p=112 PR Agency SHIFT Communications’ Principal Todd Defren Named One Of PRWeek’s ‘40 under 40’ December 8, 2008Share This http://www.shiftcomm.com/newsroom/?p=111 PR Agency SHIFT Communications Adds Nine New Clients in Boston December 8, 2008Share This http://www.shiftcomm.com/newsroom/?p=110 By Neville Hobson November 7, 2008 Content summary: The live call-in episode on BlogTalk Radio. Panel discussion addressed the value public relations professionals bring to startups. The topic was a response to several posts dismissing PR’s worth, suggesting startup CEOs can handle their own public relations (the post by Jason Calacanis served ... http://www.shiftcomm.com/newsroom/?p=108 South by Southwest Interactive Conference Friday, March 13, 2009 to Tuesday, March 17, 2009 Conference location: Austin Convention Center 500 E Cesar Chavez Street Austin, Texas 78701 What is the SXSW Interactive Festival? The SXSW Interactive Festival offers five days of panels, keynote discussions, Trade Show, and exciting evening events. Attendees benefit from hands-on, how-to training as ... http://www.shiftcomm.com/newsroom/?p=105 By Lisa van der Pool October 24, 2008 Looking to shave discretionary spending where he can, Jim Joyal, principal at public relations shop Shift Communications LLC, has drawn up a list of more than a dozen spending cuts. Among them, curbing corporate travel, paring back on outsourced IT services and employee expense ... http://www.shiftcomm.com/newsroom/?p=102 PR Agency SHIFT Communications Tapped by Canadian Club and DeKuyper to Invigorate Brands with Social Media Strategies October 27, 2008Share This http://www.shiftcomm.com/newsroom/?p=101 By Sarah Wurrey September 26, 2008 For this episode of the Roundtable, my usual co-host Jen Zingsheim was out on vacation, so I needed two special guests to fill her venerable shoes. I am joined by Valeria Maltoni and Doug Haslam. Valeria, whose blog Conversation Agent is one of my favorites, is ... http://www.shiftcomm.com/newsroom/?p=100 SAN FRANCISCO: Watercooler recently named Shift Communications its AOR to help raise its profile in the social networking space. Created in 2007, Watercooler is a platform for sports and TV fans that allows users to access the application from social networking sites, including Facebook, MySpace, Bebo, Hi5, and Friendster, so that ... http://www.shiftcomm.com/newsroom/?p=99 Shooting down a launch. The highest-profile website launch in a long while was last Monday's unveiling of Cuil.com (pronounced "cool.") The new search engine was built by former Google and AltaVista engineers, who say it searches three times as many pages as Google. But by the end of the site's ... http://www.shiftcomm.com/newsroom/?p=98 "The SEC is taking the right steps to embrace the new tools and services that reach people in addition to wire services. With the recognition of blogs as a viable form of disclosure, under certain circumstances of course, the SEC is officially recognizing Social Media and in a sense, socializing ... http://www.shiftcomm.com/newsroom/?p=97 PR Agency SHIFT Communications Promotes Julie Crabill to Vice President July 24, 2008Share This http://www.shiftcomm.com/newsroom/?p=94 PR Agency SHIFT Communications Promotes Amy Anderson to Managing Director, Boston Office July 2, 2008Share This http://www.shiftcomm.com/newsroom/?p=93 PR Agency SHIFT Communications Adds Four New Clients in San Francisco June 10, 2008Share This http://www.shiftcomm.com/newsroom/?p=92 PR Agency SHIFT Communications Refines Social Media Release Template with Conversation Aggregator, More Democratization May 22, 2008Share This http://www.shiftcomm.com/newsroom/?p=91 The Holmes Report Crowns PR Agency SHIFT Communications as “New Media Agency of the Year” May 14, 2008Share This http://www.shiftcomm.com/newsroom/?p=90 PR Agency SHIFT Communications Named Agency of Record for Six Sizzling Startups May 1, 2008Share This http://www.shiftcomm.com/newsroom/?p=89 "Social Media Release" Version 1.5 templateShare This http://www.shiftcomm.com/newsroom/?p=88 SHIFT Communications Skyrockets to #26 in National Ranking March 17, 2008Share This http://www.shiftcomm.com/newsroom/?p=82 "Mr. Penn, who isn’t looking for a job, got the idea for the social media résumé from Todd Defren of Shift Communications who created the social media press release, a template for a Web 2.0 news release that he made available free to others in the public relations industry." Click here ... http://www.shiftcomm.com/newsroom/?p=81 Todd Defren created a collection of resources and posts for public relations 101. It encompasses social-media tactics, free online services that appeal to small businesses and creating a news release for an online community. Scott Monty relationship director, Crayon Click here to read the whole article...Share This http://www.shiftcomm.com/newsroom/?p=80 PR Agency SHIFT Communications Named Agency of Record for The Rubicon Project and Powerset March 17, 2008 Share This http://www.shiftcomm.com/newsroom/?p=79 "Social Media Press Release" Version 1.0 templateShare This http://www.shiftcomm.com/newsroom/?p=21 SHIFT Communications Announces Open House November 2, 2007Share This http://www.shiftcomm.com/newsroom/?p=74 SHIFT Communications Tops $10M in Revenues October 17, 2007Share This http://www.shiftcomm.com/newsroom/?p=69 SHIFT Communications Promotes Mandy Mladenoff to Managing Director, San Francisco Office October 2, 2007Share This http://www.shiftcomm.com/newsroom/?p=68 Innovation is essential for the PR industry as it continues its evolution. PRWeek profiles five agency executives whose ideas could have an effect far beyond the reach of their agencies Todd Defren Principal, Shift Communications "Let's screw up intelligently," Todd Defren dares the industry. Defren envisions a PR industry that is willing to take ... http://www.shiftcomm.com/newsroom/?p=65 SHIFT Communications Wins Sabre Award for Advancing PR Industry August 8, 2007Share This http://www.shiftcomm.com/newsroom/?p=64 New Facebook Application, “Newshound,” Allows Users To Save, Share, Comment and Subscribe To News & Web Content July 31, 2007Share This http://www.shiftcomm.com/newsroom/?p=63 With access to blogs, message boards and other media tools, consumers have ushered in the age of citizen journalism. They can report, critique and disseminate news and information, becoming an important part of the conversation.That's the premise behind the social media press release, which includes rich media along with text ... http://www.shiftcomm.com/newsroom/?p=62 SHIFT Communications, one of the fastest-growing national Public Relations firms, won THE coveted Stevie Award for being named Agency of the Year in The 2007 American Business Awards last night. Hailed as "the business world's own Oscars" (New York Post , April 27, 2005), The American Business Awards are the only ... http://www.shiftcomm.com/newsroom/?p=61  BOSTON: RealNetworks has consolidated its external PR capabilities by naming Shift Communications its US AOR. Todd Defren, principal at Shift Communications, said the agency will be conducting traditional and social media programs for all of RealNetwork’s divisions including Rhapsody, RealPlayer, RealArcade, and Technology Products and Services—the company’s mobile division. “We’re helping develop ... http://www.shiftcomm.com/newsroom/?p=60 SHIFT Communications Rings Up Two 2007 Bell Ringer Awards June 28, 2007Share This http://www.shiftcomm.com/newsroom/?p=59 SHIFT Communications Wins “Agency of the Year” in 5th Annual American Business Awards June 12, 2007 Share This http://www.shiftcomm.com/newsroom/?p=54 RealNetworks Names SHIFT as Agency Of Record June 12, 2007Share This http://www.shiftcomm.com/newsroom/?p=53 Travelocity Books SHIFT as AOR for Emerging Brands May 14, 2007Share This http://www.shiftcomm.com/newsroom/?p=52 Yankee IABC- Boston Thursday, June 7, 2007 12:00-2:00pm Location Joe's American Bar & Grill (Shopper's World) Framingham Title: What does a communicator really do? Topic: Do you get blank stares when you tell people you are a "communicator"? Are challenges in your organization getting tougher all the time? Join your corporate and ... http://www.shiftcomm.com/newsroom/?p=51 Publicity Club of New England- Boston Wednesday, May 16, 2007 6:00pm Location: The Conference Center, One Main Street Cambridge, MA Title: Increasing Importance of Online Content for Business Media Topic: It is no longer the case that a person does not find out about major news until the press release crosses the wire ... http://www.shiftcomm.com/newsroom/?p=50 AMA Boston- Boston Wednesday, May 16, 2007, 8:00-11:00am Location: Fisher College, Beacon Street, Boston Title: Wikis and Podcasts and Blogs, Oh My! Topic: New, easy-to-use tools and technologies allow nonprofit organizations, of all sizes and shapes, to enjoy collaborative efficiencies and online community outreach. Training will include exploration of Wikis, Blogs, Forums, RSS Feeds, ... http://www.shiftcomm.com/newsroom/?p=49 PRSA Boston- Boston Tuesday, May 15, 2007, 6:00-8:30pm Location: Boston Beer Company/Samuel Adams Brewery 30 Germania Street Boston (Jamaica Plain neighborhood), MA 02130 Title: Samuel Adams Brewery Share Its Recipes for Product PR Success Topic: Michelle Sullivan, director of public relations for Boston Beer Company (the makers of Samuel Adams Beer), will pour forth tips, ... http://www.shiftcomm.com/newsroom/?p=48 Social Media Club- San Francisco Thursday, May 24, 2007 Location TBA6:00pm - 8:30pm Title: (Getting a) Second Life Topic: Second Life continues to grow as a hub for new types of social media interaction. This session will address how Second Life works, why it matters and what it means. The evening will feature ... http://www.shiftcomm.com/newsroom/?p=47 Social Media Club- Boston Thursday, May 17, 2007 Massachusetts Room, The Harvard Club, Boston, MA 5:30pm - 8:00pm Title: (Getting a) Second Life Topic: Second Life continues to grow as a hub for new types of social media interaction. This session will address how Second Life works, why it matters and what it means. The ... http://www.shiftcomm.com/newsroom/?p=46 SHIFT Communications Upgrades to New Headquarters May 1, 2007Share This http://www.shiftcomm.com/newsroom/?p=44 SHIFT Communications Wins Bulldog Award for Innovation of the Year April 19, 2007Share This http://www.shiftcomm.com/newsroom/?p=43 SHIFT Communications Debuts First-Ever “Social Media Newsroom” Template February 5, 2007Share This http://www.shiftcomm.com/newsroom/?p=38 Social Media Newsroom PresentationShare This http://www.shiftcomm.com/newsroom/?p=37 Social Media Newsroom TemplateShare This http://www.shiftcomm.com/newsroom/?p=34 PR 2.0 Essentials GuideShare This http://www.shiftcomm.com/newsroom/?p=23 Download the SHIFT LogoShare This http://www.shiftcomm.com/newsroom/?p=18 Jim Joyal, Principal Bio | LinkedIn   Todd Defren, Principal Bio | LinkedIn   Parry Headrick VP of Sales & Marketing Bio | LinkedIn   Mandy Mladenoff Managing Director Bio | LinkedIn   Amy Lyons Managing Director Bio | LinkedIn   Cathy Summers VP of Account Services Bio | LinkedIn   Derek Lyons VP of Account Services Bio | LinkedIn   Share This http://www.shiftcomm.com/newsroom/?p=15 Novell Names SHIFT Communications Agency of Record September 1, 2006Share This http://www.shiftcomm.com/newsroom/?p=10 SHIFT Communications Promotes Mandy Mladenoff to Vice President, Account Services August 1, 2006Share This http://www.shiftcomm.com/newsroom/?p=11 SHIFT Communications Releases Helpful "PR 2.0 Essentials" Guide July 25, 2006Share This http://www.shiftcomm.com/newsroom/?p=12 SHIFT Communications Wins a Bell and Three Awards of Merit at 2006 Bell Ringer Awards June 15, 2006Share This http://www.shiftcomm.com/newsroom/?p=13 Who knows better than a marketer that the medium is the message? A midsize Boston PR agency, SHIFT Communications, has developed a press release made especially for the Internet. The impetus for this invention: Web 2.0, that second-generation wave of Net services that let people create content and ... http://www.shiftcomm.com/newsroom/?p=9 ...SHIFT Communications aspired to a launch event that would be the talk of the DEMO 2006 technology conference (in February), as well as both tech-oriented and mainstream audiences... The PR team spread the company's passion to consumers using the media who had seen Pleo's magic up close and personal throughout ... http://www.shiftcomm.com/newsroom/?p=8 ...[Todd Defren, principal of SHIFT Communications and author of the blog PR Squared] notes that approximately 3,000 press releases cross the wires each business day, overwhelming editors who often discard these notices without ever glancing at their content... Defren developed a social media news release template to modernize press releases ... http://www.shiftcomm.com/newsroom/?p=7 ...I contacted Todd Defren - since he's the recognized expert on SMPR templates - and he offered this powerful thought, "It's important to understand that the Social Media News Release is not intended as a replacement for the traditional news release. It's an evolution. The SMNR's core function is simply ... http://www.shiftcomm.com/newsroom/?p=6 You can comment on this.Share This http://www.shiftcomm.com/newsroom/?p=3