McDonald’s Advertising Cooperative hires SHIFT
BOSTON: The McDonald’s Advertising Cooperative, which represents about 300 restaurants in the New England region, has hired SHIFT Communications as its AOR for PR and social media
A seven-person PR committee made up of McDonald’s owners and operators from Massachusetts, New Hampshire, Rhode Island, and Vermont led the selection process, assisted by corporate representatives from the fast-food chain. The review process began in late August, with an initial list of more than 50 firms, said Robin Boorstein, chair of …
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StumbleUpon taps SHIFT as AOR
SAN FRANCISCO: StumbleUpon, a leading discovery engine that helps consumers share and find web content based on personal preferences, hired Shift Communications as AOR for North America.
Following a multi-round competitive review, Shift began work on the account in mid-June from its San Francisco office.
The agency will work to boost brand awareness for StumbleUpon through traditional and social media relations, with a particular emphasis on outreach to consumer technology and lifestyle publications and broadcast media.
“The overall goal of our …
It Sounds Like ‘Lost,’ Except With Stranded Whisky
By Stuart Elliott
May 10, 2011
When cases of Canadian Club are hidden, they sometimes tend to stay hidden.
That was the conclusion to an effort by Canadian Club to revive a venerable promotion for which the whisky brand had long been known.
The promotion, called Hide a Case, ran from 1967 to 1991. Cases of Canadian Club were hidden in various locations, first in the United States and later around the world.