Your PR team got a GREAT piece of coverage in a top tier publication, but now what? How can you get more out of your media hit? If no one sees the coverage, what’s the point?
The essence of great public relations is generating awareness and trust. The more eyeballs, the more awareness for brands. Once positive coverage is published, a brand’s goal should be to get as many relevant people to see it as possible. That’s where amplification comes into play.
Amplification is all about creating more audience by using paid methods on earned media.
SHIFT’s syndication and amplification program works with budgets large and small to syndicate top media coverage to highly-targeted audience personas. SHIFT will develop your target audience, determine top placements and execute the campaign start to finish.
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