Technology Public Relations | LeadSensor Service

SHIFT LeadSensor

Although tasked with Lead Generation, most Marketing executives lack the data, IT systems or methodology to measure the impact of their marketing campaigns on inbound lead sourcing and closed sales. The SHIFT LeadSensor™ remodels the touch-points associated with inbound leads (Web site contact forms, Web analytics, call center scripts, and CRM/SFA systems) so that inbound lead data can be optimally captured, analyzed and displayed.

Companies that adopt the recommendations that result from the SHIFT LeadSensor will be empowered with Real-Time Marketing ROI Dashboards – online charts that are dynamically updated with data such as:

Number of raw leads per marketing program
Number of qualified leads per marketing program
Number and revenue value of closed deals, per marketing program
Retention rate of existing customers, tagged by lead source

Marketing executives can prove to the C-Suite and the Board the hard dollar value of various marketing programs, which justifies future spending on successful programs.

quote lsl

SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks , Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com